27 October 2009

Surfacing content – why you need to do this

And what is surfacing content? Following on from the announcement last week about Google’s new Social Search which has now officially launched here I noticed that a certain phase was used a few times in describing how elements of Social Search works and that phrase was ‘surface content‘. But what does that actually mean and what do you need to …

Continue Reading
22 October 2009

Google Social Search – New!

Don’t get too excited though Alongside the announcement of Google and Twitter signing a deal it was also revealed that Google is to launch a new product called Social Search via their Google Labs experimental team. Sounds great yes? Well, I am not that excited as you have to  a Google Account, a Google Profile, and friends listed as Google …

Continue Reading
22 October 2009

Google & Bing sign up Twitter

Twitter to appear in Google and Bing Search Results First Bing and then Google announced that they had signed up to include Twitter updates in their search results. As Marissa Meyer commented ‘We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that …

Continue Reading
20 October 2009

Brands getting three listings?

Google pushing on Brand searches? Just noticed some Brand led searches are firing out some triple listings. So typing in ‘Sky TV Listings’ brings up the following results: Or looking for ‘Dorothy Perkins Dresses’ shows the following: These three listings only appear to be on qualified brand searches. So adding in another element such as ‘dresses’ or ‘listings’ seems to …

Continue Reading
20 October 2009

Google Trust Rank – new version

Trust Rank from Google, not like Yahoo! A  nice spot from Bill Slawski that Google have finally had a Trust Rank patent approved. This after abandaning their previous request for a patent going back a few years. Trust Rank is something which gets mentioned a lot and is often confused, so here is our take on it. Yahoo! Trust Rank …

Continue Reading
14 October 2009

The outlook is cloudy

Your worst nightmare when you throw a party is that you get all your cheese and pineapple nibbles ready, shine the dance floor for your break-dancing employees and then no-one comes. The worst nightmare on the Internet is that you throw a party and 1 million people come. Just ask Perform, the digital sports specialists who streamed the Ukraine v …

Continue Reading
8 October 2009

Where oh where are the CEO blogs?

Blogging appears to be the hot topic of the week. On Monday, the US Federal Trade Commission issued a blogger clamp down. Then on Wednesday, I came across two interesting blog-related posts. In the morning I read through the BBC’s piece about Blogger’s 10th anniversary and accompanying analysis of blogging’s influence on the way people communicate their views and what …

Continue Reading
6 October 2009

Twitter support technology #FAIL

If you’re a regular reader of the Tamar blog (or indeed, if you follow any of our prolific tweeters on Twitter itself) you will know how much we love the micro-blogging platform du-jour. Not only is it a great way for people like us to keep up with industry news and views, it’s also a brilliant way for brands to …

Continue Reading
30 September 2009

Online is bigger than TV

So PricewaterhouseCoopers tells us today as TV’s 50 year reign as the UK’s leading medium is over, with TV accounting for only 21.9% of all advertising spend compared to online’s 23.5%. Well the inevitable has finally happened (and no, I’m not talking about Wigan beating Chelsea at the weekend) – UK advertisers are now spending more on internet advertising than …

Continue Reading
29 September 2009

Social Climbing With Twitter

At last week’s Net Imperative Twitter or Bitter debate, one of the panellist commented, “Facebook is for people you used to know, Twitter is for people you want to know.” In my opinion, the panellist’s Twitter observation was absolutely spot on. Unlike Facebook, my Twitter ‘following’ list is dominated by people I’ve never met – a significant number of whom …

Continue Reading