10 December 2015

10 Digital Marketing Predictions for 2016

With another year coming to a close, it’s time once again to cast our eyes into the near future, with my annual look at what might be coming for digital marketing in 2016. It feels like only yesterday that I was hitting publish on my 2015 predictions (several of which came to pass) but plenty has changed in those 12 …

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30 December 2014

10 Digital Marketing Predictions for 2015

It’s that time of year again; I’ve been looking back over the highlights and surprises of 2014 and compiling my annual list of New Year digital predictions. The past 12 months have seen a number of milestones and 2015 is set to be even bigger. 1. The rise of smart watches There’s been a lot of buzz around wearable tech …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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30 May 2014

10 need-to-knows from Mary Meeker’s 2014 Internet Trends Report

Mary Meeker (of KPCB) has been producing her ‘Internet Trends’ annual report for as long as Tamar has been in existence (since 1995) and it’s a must-read for anyone in digital, summarising pretty much every stat you’d need to know from the past year – as well as giving a compelling overview of what is likely to happen online in …

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4 April 2014

Advertising Week Europe: 10 stories that made a big impact

All this week we’ve been enjoying events down at Advertising Week Europe here in London – with over 200 sessions spread over 6 locations and 4 days, the amount of discussion and debate going on has been massive. With such a wide array of panels, seminars and debates going on, it’s impossible to attend everything – the Tamar team have …

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7 March 2014

8 Inspirational women in digital

Inspired by International Women’s Day on March 8th, here at Tamar we’ve been talking about the inspirational women who have made an impact in our own industry. As a digital agency with a history of women in senior positions (and founded by a woman), we celebrate the achievements of all women but we have a special affinity for those who …

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19 February 2014

TouchScore Sport 2014 – #Go4Greatness

Here at Tamar we’ve been working on a piece of research which will look at how sports brands are capitalising on this 2014 ‘Year of Sport’. Using our TouchScore tool, we will be tracking the social media and digital marketing performance of the Top 10 global sports brands to see how their performance changes, and is impacted by, this year’s …

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4 February 2014

Facebook: now we are TEN

Ten years is a long time in digital so today is a major milestone for a little site you might have heard of – Facebook is ten today. As an agency with 18 years of history of our own, we know how few brands have survived that long online. Facebook has weathered the critics, seen-off competitors and upstarts, faced scrutiny …

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