The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook [...]
Blogs by Tanya Goodin
5 reasons brands don’t need to advertise on Facebook
16 May 2012 | Posted by Tanya Goodin | CEO | Social Media, Tanya GoodinTags: Ads, advertising, facebook, ipo, media, paid
Tamar help TeamGB with launch of infographic series
14 May 2012 | Posted by Tanya Goodin | CEO | Social Media, Tanya GoodinI’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation [...]
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Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth
28 March 2012 | Posted by Tanya Goodin | CEO | Social Media, Tamar, Tanya GoodinTags: brand love 25, brandlove, Infographic, Tamar
Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited [...]
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Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands
1 March 2012 | Posted by Tanya Goodin | CEO | Social Media, Tanya GoodinTags: Ads, facebook marketing conference, fmc, new york, social media, Tamar, timelines
Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around changes to the Facebook ad platform; brand “stories” (aka ads) appearing in news feeds; a new “premium” service to feature [...]
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Brands, be flawsome to be awesome.
29 February 2012 | Posted by Tanya Goodin | CEO | Social Media, Tanya GoodinOne of the key consumer drivers we’re seeing more of at Tamar is customers wanting to see evidence of much more human traits in the brands they deal with. Trend spotting firm trendwatching.com have coined a neat buzz word for this, ‘flawsome’. In a nutshell, brands who want to be truly awesome online have got [...]
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Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands
14 February 2012 | Posted by Tanya Goodin | CEO | Social Media, Tamar, Tanya GoodinTags: Brands, fashion, fashion week, high street, Infographic, London, luxury, social media
With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a [...]
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Tamar’s Friday #FailureToLaunch #16 – “Spam, spam, spam and the Super Bowl”
10 February 2012 | Posted by Tanya Goodin | CEO | Social Media, Tanya GoodinWith the massive online buzz around the Super Bowl this week (tweets per second during the game hit a all-time high of 10,000, up from 4,000 last year) it was inevitable brands would be trying to muscle in on the action. Toyota wins the prize for the most inept attempt to leverage Super Bowl buzz [...]
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SOPA? So what?
18 January 2012 | Posted by Tanya Goodin | CEO | Search, Social Media, Tanya Goodin, TechnologyTags: bill, congress, legislation, pipa, Privacy, protest, sopa
You must have heard by now about SOPA (the US Stop Online Piracy Act) which has the digital world in a lather. Proponents of the bill say it will bring in much needed legislation to stop Internet piracy and that Google, among others, should play a key role in that enforcement. Opposers say that this [...]
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Tamar’s Top 10 Blogs of 2011
14 December 2011 | Posted by Tanya Goodin | CEO | Analytics, Content Writing, Search, Social Media, Tanya GoodinHere at Tamar, we like to ensure that everyone blogs on a regular basis, and in 2011 we wrote 119 posts generating 70,739 visits – which was a bumper year for us. To round off the year, here is Tamar’s Top 10 blogs of 2011, compiled by choosing a combination of our personal favourites and [...]
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Santa goes digital for Tamar’s festive infographic!
9 December 2011 | Posted by Tanya Goodin | CEO | Social Media, Tanya GoodinTags: christmas, father christmas, ho ho ho, holidays, infographics, santa claus, seasonal, xmas
Unless you’ve been living under a rock for the past 12 months, you’ll know how ‘hot’ infographics have become for visualising data. Here at Tamar we love infographics just as much as the next man – probably more. So we thought that, rather than producing a tired “eCard” or digital animation, we’d create a Christmas [...]
