12 October 2011

Beyond ratings and rankings – Tweet me, I’m on TV!

One of my friends contacted me recently saying “Quick! I’m going to be on TV, so I really need a crash course in this tweeting thing!”. Having previously been completely uninterested in how Twitter could help raise his profile, it didn’t only surprise me that he was asking, but also that it was being on TV that prompted the sudden …

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26 August 2011

Has the internet changed how we read?

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of blame have been made to …

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10 August 2011

Ultimate brand advocacy at Pinterest

If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things you are passionate about. I’ve …

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23 July 2010

Have we all gone infographic mad?

My degree was in Graphic Information Design, so I’ve always had a passion for a good information graphic, ever since we studied the ultimate infographic, the London tube map. So I was particularly pleased when Tanya Goodin put “Information is beautiful” on my desk last year. But ever since we seem to have all gone a bit infographic mad… I …

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8 June 2010

Is web design really subjective?

We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance quote comparison solution. Along with the usual functional usability testing on the comparison prototype, we also completed some emotional response feedback on the new homepage …

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5 May 2010

Trust principles to alert users to fake websites

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, such as Ugg Boots or very poor customer service, we are well placed to advise consumers on what they should be looking for when trying …

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16 March 2010

What is Conversion Design?

Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started designing websites over 10 years ago, the main deliverable was a web presence that reflected the brand. Possibly in flash that gained attention, with the …

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16 December 2009

Web design trends we lost in 2009

Do you still think “above the fold” or think that multiple pages are better for SEO? Here I outline how 2009 has seen the thankful demise of a few web design trends or myths: Frames Thanks mainly to W3C accessibility guidelines, the usage of frames has rapidly declined over the years. In fact usability best practices don’t recommend using iFrames …

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3 November 2009

Two key principles to encourage trust online and increase conversion

It’s likely that the first impression many new customers will have of businesses will be gathered from their website. Users will make an instant decision about the site the second they arrive, then spend the rest of the journey looking for key elements to challenge or confirm that reaction. Following some key principles will ensure that expectations are met and …

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9 October 2009

Making content more readable, persuasive and efficient

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it about quality or quantity and what can you do to improve the power of the content you are writing? Here are a few tips on …

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