Posts by Sarah Graveling

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Have we all gone infographic mad?

23 July 2010 | Sarah Graveling

My degree was in Graphic Information Design, so I’ve always had a passion for a good information graphic, ever since we studied the ultimate infographic, the London tube map. So I was particularly pleased when […]

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Is web design really subjective?

8 June 2010 | Sarah Graveling

We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance […]

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Trust principles to alert users to fake websites

5 May 2010 | Sarah Graveling

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, […]

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What is Conversion Design?

16 March 2010 | Sarah Graveling

Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started […]

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Web design trends we lost in 2009

16 December 2009 | Sarah Graveling

Do you still think “above the fold” or think that multiple pages are better for SEO? Here I outline how 2009 has seen the thankful demise of a few web design trends or myths: Frames […]

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Two key principles to encourage trust online and increase conversion

3 November 2009 | Sarah Graveling

It’s likely that the first impression many new customers will have of businesses will be gathered from their website. Users will make an instant decision about the site the second they arrive, then spend the […]

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Making content more readable, persuasive and efficient

9 October 2009 | Sarah Graveling

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it […]

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Is Twitter more use to brands than Facebook?

11 September 2009 | Sarah Graveling

Just over a year ago all the big brands were popping up on Facebook.  Creating games, competitions or other methods of engagement and then proudly showing how many fans they had gained. With Twitter becoming […]

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Fancy a game of pairs?

30 June 2009 | Sarah Graveling

More Tamar business cards arrived in this office this week! Tamar’s culture has always been centered around the talent and enthusiasm of the team. We’re a bright bunch, so we wanted this to be visible […]

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Which website would you most like to redesign?

17 March 2009 | Sarah Graveling

http://thecookskitchen.com/ There are many reasons why I would like to redesign this site and the main reason is because apart from the way the site looks, fundamentally it's a good site. They have a broad […]

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