Posts by Sarah Graveling

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Trust principles to alert users to fake websites

5 May 2010 | Sarah Graveling

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, […]

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What is Conversion Design?

16 March 2010 | Sarah Graveling

Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started […]

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Web design trends we lost in 2009

16 December 2009 | Sarah Graveling

Do you still think “above the fold” or think that multiple pages are better for SEO? Here I outline how 2009 has seen the thankful demise of a few web design trends or myths: Frames […]

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Two key principles to encourage trust online and increase conversion

3 November 2009 | Sarah Graveling

It’s likely that the first impression many new customers will have of businesses will be gathered from their website. Users will make an instant decision about the site the second they arrive, then spend the […]

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Making content more readable, persuasive and efficient

9 October 2009 | Sarah Graveling

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it […]

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Is Twitter more use to brands than Facebook?

11 September 2009 | Sarah Graveling

Just over a year ago all the big brands were popping up on Facebook.  Creating games, competitions or other methods of engagement and then proudly showing how many fans they had gained. With Twitter becoming […]

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Fancy a game of pairs?

30 June 2009 | Sarah Graveling

More Tamar business cards arrived in this office this week! Tamar’s culture has always been centered around the talent and enthusiasm of the team. We’re a bright bunch, so we wanted this to be visible […]

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Which website would you most like to redesign?

17 March 2009 | Sarah Graveling

http://thecookskitchen.com/ There are many reasons why I would like to redesign this site and the main reason is because apart from the way the site looks, fundamentally it's a good site. They have a broad […]

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My first website…

4 February 2009 | Sarah Graveling

My first website was built over 10 years ago… I was in the final year of my Graphic Information Design degree. Google hadn’t surfaced yet and buying something online was very far from my mind, […]

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What website do you wish you had designed and why?

28 January 2009 | Sarah Graveling

I should imagine that most web designers acknowledge the greatness of some of the major players. The Guardian for making an astonishing amount of content accessible and user-friendly. The BBC for encouraging users to tailor […]

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