Posts by Sarah Graveling

Blog image

Fighting the backlash – what went wrong for Moleskine?

23 November 2011 | Sarah Graveling

I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. [...]

Blog image

Tanya Goodin’s Digital Predictions Infographic

21 November 2011 | Sarah Graveling

Tamar’s CEO Tanya Goodin has been predicting the digital future for a few years now, so as she’s just launched her latest predictions for 2012, we look back over the previous years as they’ve become [...]

Blog image

Beyond ratings and rankings – Tweet me, I’m on TV!

12 October 2011 | Sarah Graveling

One of my friends contacted me recently saying “Quick! I’m going to be on TV, so I really need a crash course in this tweeting thing!”. Having previously been completely uninterested in how Twitter could [...]

Blog image

Has the internet changed how we read?

26 August 2011 | Sarah Graveling

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book [...]

Blog image

Ultimate brand advocacy at Pinterest

10 August 2011 | Sarah Graveling

If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the [...]

Blog image

Have we all gone infographic mad?

23 July 2010 | Sarah Graveling

My degree was in Graphic Information Design, so I’ve always had a passion for a good information graphic, ever since we studied the ultimate infographic, the London tube map. So I was particularly pleased when [...]

Blog image

Is web design really subjective?

8 June 2010 | Sarah Graveling

We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance [...]

Blog image

Trust principles to alert users to fake websites

5 May 2010 | Sarah Graveling

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, [...]

Blog image

What is Conversion Design?

16 March 2010 | Sarah Graveling

Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started [...]

Blog image

Web design trends we lost in 2009

16 December 2009 | Sarah Graveling

Do you still think “above the fold” or think that multiple pages are better for SEO? Here I outline how 2009 has seen the thankful demise of a few web design trends or myths: Frames [...]