I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. A shortlist of 100 designs will be chosen by a jury and published, with the final winner announced in December, [...]
Blogs by Sarah Graveling
Fighting the backlash – what went wrong for Moleskine?
23 November 2011 | Posted by Sarah Graveling | Creative Director | Experience Design, Social MediaTags: backlash, community, competition, Design, designers, marketing, moleskine
Tanya Goodin’s Digital Predictions Infographic
21 November 2011 | Posted by Sarah Graveling | Creative Director | Search, Social Media, Tamar, Tanya Goodin, TechnologyTags: Digital Predictions, Tanya Goodin
Tamar’s CEO Tanya Goodin has been predicting the digital future for a few years now, so as she’s just launched her latest predictions for 2012, we look back over the previous years as they’ve become bigger and better. Let’s see how right she really is! Share and Enjoy
Share and Enjoy
Beyond ratings and rankings – Tweet me, I’m on TV!
12 October 2011 | Posted by Sarah Graveling | Creative Director | Social MediaOne of my friends contacted me recently saying “Quick! I’m going to be on TV, so I really need a crash course in this tweeting thing!”. Having previously been completely uninterested in how Twitter could help raise his profile, it didn’t only surprise me that he was asking, but also that it was being on [...]
Share and Enjoy
Has the internet changed how we read?
26 August 2011 | Posted by Sarah Graveling | Creative Director | Content Writing, Experience DesignI’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of [...]
Share and Enjoy
Ultimate brand advocacy at Pinterest
10 August 2011 | Posted by Sarah Graveling | Creative Director | Experience Design, Search, Social MediaTags: Brand advocacy, Digital brands, Pinterest
If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things [...]
Share and Enjoy
Have we all gone infographic mad?
23 July 2010 | Posted by Sarah Graveling | Creative Director | Experience Design, Tamar, Tanya Goodin, UncategorizedTags: BP oil spill, infographics, world cup 2010
My degree was in Graphic Information Design, so I’ve always had a passion for a good information graphic, ever since we studied the ultimate infographic, the London tube map. So I was particularly pleased when Tanya Goodin put “Information is beautiful” on my desk last year. But ever since we seem to have all gone [...]
Share and Enjoy
Is web design really subjective?
8 June 2010 | Posted by Sarah Graveling | Creative Director | Experience DesignTags: Conversion Design, Usability, User Experience, User testing, web design
We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance quote comparison solution. Along with the usual functional usability testing on the comparison prototype, we also completed some emotional response [...]
Share and Enjoy
Trust principles to alert users to fake websites
5 May 2010 | Posted by Sarah Graveling | Creative Director | Experience DesignTags: Conversion Design, fake websites, featured, trust, Usability
As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, such as Ugg Boots or very poor customer service, we are well placed to advise consumers on what they should [...]
Share and Enjoy
What is Conversion Design?
16 March 2010 | Posted by Sarah Graveling | Creative Director | Experience DesignTags: Conversion Design, conversion rates, Persuasive design, website design
Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started designing websites over 10 years ago, the main deliverable was a web presence that reflected the brand. Possibly in flash [...]
Share and Enjoy
Web design trends we lost in 2009
16 December 2009 | Posted by Sarah Graveling | Creative Director | Experience Design, Search, UncategorizedTags: below the fold, designing for SEO, Flash, frame, IE6, web design
Do you still think “above the fold” or think that multiple pages are better for SEO? Here I outline how 2009 has seen the thankful demise of a few web design trends or myths: Frames Thanks mainly to W3C accessibility guidelines, the usage of frames has rapidly declined over the years. In fact usability best [...]
