Blogs by Sarah Graveling

Do you still think “above the fold” or think that multiple pages are better for SEO?
Here I outline how 2009 has seen the thankful demise of a few web design trends or myths:
Frames
Thanks mainly to W3C accessibility guidelines, the usage of frames has rapidly declined over the years. In fact usability best practices don’t [...]

It’s likely that the first impression many new customers will have of businesses will be gathered from their website.
Users will make an instant decision about the site the second they arrive, then spend the rest of the journey looking for key elements to challenge or confirm that reaction.
Following some key principles will ensure that expectations [...]

Most agencies will tell you that content is king and good for search rankings.
But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it about quality or quantity and what can you do to improve the power of the content you are writing?
Here are a [...]

Just over a year ago all the big brands were popping up on Facebook.  Creating games, competitions or other methods of engagement and then proudly showing how many fans they had gained. With Twitter becoming increasingly popular this year, I’m definitely leaning towards Twitter being more value to our clients when pushing a campaign.
The more [...]

More Tamar business cards arrived in this office this week! Tamar’s culture has always been centered around the talent and enthusiasm of the team. We’re a bright bunch, so we wanted this to be visible in the brand, and the business cards are definitely getting some attention… Great for a game of Pairs too!

http://thecookskitchen.com/

There are many reasons why I would
like to redesign this site and the main reason is because apart from
the way the site looks, fundamentally it's a good site. They have a broad range of products, the content is good including a “Trends” and other sections for browsing, their customer service is reliable with a My [...]

My first website was built over 10 years ago… I was in the final year of my Graphic Information Design degree. Google hadn’t surfaced yet and buying something online was very far from my mind, I’d only just received my first email address.  There wasn’t anybody to teach you how to work on the internet [...]

I should imagine that most web designers acknowledge the greatness of some of the major players. The Guardian for making an astonishing amount of content accessible and user-friendly. The BBC for encouraging users to tailor make the content. The lucky designers that work on Nike that don’t seem to have the same accessibility constraints that [...]

I like celebrity gossip.
I LOVE a pop/rock biography, read the celebrity pages in the daily newspapers on the tube and regularly buy cheap celeb magazines for long train journeys (excuse). But, there is a line. I stopped buying heat after they wrote an appalling story about Jordan’s son Harvey weight gain (she took Heat [...]

Well, there are websites and there are websites…
There is shopping. After buying a very expensive dress and never wearing it I’ve banned myself from www.netaporter.com, they just make it all FAR too easy, but as many others I probably spend the most from Amazon.
Some websites are life changing… I’ve got in contact with lost [...]