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26 May 2016

For + Against: Instagram’s LINK IN BIO

Generally speaking at Tamar the youngsters are on Snapchat and treat Facebook very casually, whereas the older (ahem) people are on Facebook, but don’t feel the need to add to their social repertoire with Snapchat. This seems to be a pretty common theme amongst how the generations use social, but there is one platform we all use and that’s Instagram. …

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9 May 2016

Sorry, but with content it’s quality AND quantity…

The depressing truth is (according to research by Moz) that over 50% of content online has zero shares and nobody is linking to it. We’re also told that the most shared content online is 1,000+ words, so the pressure is on to beef up the word count, but not lose any of the engagement. And it’s not easy… Quality first… …

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6 April 2016

Why aren’t more brands promoting on Pinterest?

Pinterest has recently made promoted pins available beyond the US, including the UK, so this opens the platform up for a share of brand marketing budgets, as they pay for the eyeballs of this very receptive audience – or will they? With regular and steady growth of over 60% a year, Pinterest is one of the fastest growing social platforms. With 100 …

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21 March 2016

10 facts about Twitter at Ten

Twitter turns ten today and to mark it we’ve updated Tamar’s #digitalhistory infographic of the network…   … along with a round-up of ten top birthday facts; N0.1 The most retweeted tweet ever is still ‘If Bradley Had a Longer Arm’, Ellen Degeneres’ Oscar group selfie. It reached a million retweets within hours, and has now racked up well over 3 …

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15 March 2016

Does the world need another infographic?

Data visualization has been around for years, but a few years ago the mass production of infographics for marketing purposes peaked, and we all sat back exhausted and suffered from infographic fatigue. Since infographic mania, we’ve seen a gradual move towards other methods of creative marketing solutions. Thank heavens. We say this not because we don’t like them, the opposite, …

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25 February 2016

Do you have a persona-based content strategy?

Content has long been an essential part of the digital marketing strategy, but are you attracting the right audience? Digital marketers are usually very good at measuring performance, but how do you know that the users sharing or reading your content are the right people for your site? More importantly, you may know exactly who your demographic is, but how …

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21 January 2016

Hard work lives on at Vuyani Primary School

There are many things that we are proud of at Tamar, but one of our biggest achievements has to be the difference we made to a very special school in Gugulethu, Cape Town. It’s hard to believe that it was nearly 9 years ago that we all flew over for a week of rewarding hard graft, as we helped build a …

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7 October 2015

Applying for a Graduate role in Digital Marketing?

We’ve been doing a shed load of interviews recently for Digital Marketing Internships and Graduates and it’s surprising how many candidates are applying for a role in digital, that don’t seem to actually be online. Assuming you know the general rules of CV writing, such as keep things brief and relevant and make sure you’re not applying for a job …

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4 September 2015

The Blogger’s Guide to Social Media Week

Are you attending our event Be A Better Blogger at Social Media Week? SMWLondon kicks off a week today and if you are a blogger or aspiring blogger, then it’s a great opportunity to gain some insight on how you can raise your profile. To help you, we’ve highlighted the blogger related events we’d recommend for the week and why, with time …

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16 June 2015

Twenty Memories of Twenty Years

There have been awards, events, parties and successes, but one of the best parts of Tamar has always been the people, (the dogs), characters and the friendships made. So forgive us as we indulge in a few memories… 20. Henry’s Interview Just over 10 years ago Henry (yes 10 years!) came for his first interview at Tamar, where Neil Jackson said to …

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