Blogs by Robin Fishley

Robin Fishley

Labour disregards SEO with campaign page

22 February 2010 | Posted by Robin Fishley | Head of Research & Development | Search
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Over the weekend, a new landing page was put live for the Labour party’s website. It’s a slick, flash-based page that reflects the new “Future Fair for All” theme touted by the Labour party at the moment.

It is refreshing to see a traditionally stodgy website being dynamic and reflecting policy changes and campaigns in almost [...]

Robin Fishley

Some clues and insight into 2009 Google search queries

13 January 2010 | Posted by Robin Fishley | Head of Research & Development | Uncategorized

This blog post on the Google blog, while not earth shattering, revealed some depths of the normally cloudy Google search data. It highlights some interesting little factoids about search in 2009 and where we might be going in 2010. The most striking factoid:
Fraction of Google queries, duplicates excluded, never seen before: More than 1/3
Fraction of [...]

Robin Fishley

Breadcrumbs – in the SERPs? SEO Cordon Bleu?

18 November 2009 | Posted by Robin Fishley | Head of Research & Development | Search
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The latest change in testing at Google is the removal of the classic green URL in the Search Engine Results Page.

The new intended display will be almost like the breadcrumb trail on a website.

Google will be figuring this out algorithmically – most likely using site architecture and hierarchy. The change hasn’t been rolled out widely [...]

Robin Fishley

Don’t forget about Wolfram Alpha

6 October 2009 | Posted by Robin Fishley | Head of Research & Development | Uncategorized

Wolfram Alpha had a large surge of traffic a few months back when it launched and was lauded by some as “the Google killer”.

“Killer” it was not, nor was it ever intended to be. It is a different kind of animal altogether, but it should not be forgotten about.
I have kept using Alpha for anything [...]

Robin Fishley

How Google is going to keep the market share

29 September 2009 | Posted by Robin Fishley | Head of Research & Development | Search
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Google has the lions share of the search market, and there isn’t an end in sight, the sheer flexibility and rate at which the search giant can implement new technology and adjust to an ever changing market is the first factor that contributes to their success. There is a lot that goes on behind the [...]

Robin Fishley

How to get 400 million backlinks in only 3 years

9 September 2009 | Posted by Robin Fishley | Head of Research & Development | Experience Design, Search, Social Media

If you are on the Internet these days, you will have seen the now famous social bookmarking icons, they weren’t so famous 3 years ago when AddThis started. If you have seen the buttons below, the chances are that a little piece of code from AddThis is responsible for the icons.

What i did not [...]

Robin Fishley

Twitter and URL shortening will ruin the internet

17 August 2009 | Posted by Robin Fishley | Head of Research & Development | Uncategorized

URL shortening services are very new, only really entering the mainstream with twitter. If you use twitter you have used a lot of the shortening services out there, it all started with tinyURL, which was a simple tool that redirected a short URL to a long one. The concept has become more than just a [...]

Robin Fishley

Micro-optimisation: Bing

8 July 2009 | Posted by Robin Fishley | Head of Research & Development | Search
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As soon as Bing came out, it was important for me to try and find as many ways to take advantage of any new technology that they use on the site. The first and possibly most obvious difference between Bing and other search engines (including previous incarnations of MSN search) is the preview panel. I [...]

Robin Fishley

Tamar TLC – Gugulethu round 3, Day 1

8 June 2009 | Posted by Robin Fishley | Head of Research & Development | Social Responsibility, Tamar
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Cape Town:  Project managers log
It was a fine Winters morning in Cape town when we set off to Gugulethu for day one of our CSR project. Everybody was in high spirits – with only a few hints of the workload ahead. We had divided the team into two, the walruses and the carpenters. The carpenters [...]

Robin Fishley

Does the length of your URL matter? You better believe it!

28 May 2009 | Posted by Robin Fishley | Head of Research & Development | Search
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As part of an ongoing research project I have been studying the distribution of backlinks to some popular sites in high volume niches. The research has uncovered some valuable findings, it has also uncovered some blatantly obvious things which seem very logical when you think about it but present themselves very nicely graphically.
The following graphic [...]