Twitter was buzzing on Sunday because former Page 3 girl/reality TV star/Heat magazine staple Katie ‘Jordan’ Price unleashed a barrage of ‘intelligent’ tweets. Unsurprisingly, people were convinced that she was hacked. But it turns out, it was a crafty stunt sponsored by Snickers. It was ‘genius’….in an entrapment kind of way. Once she got everyone’s [...]
Blogs by Milly Diaz
Bamboozled by Katie Price and Snickers?
23 January 2012 | Posted by Milly Diaz | Associate Director of Social Media | Social Media
‘Inside Facebook’ reveals the true value of users
5 December 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social MediaTags: advertising, facebook, mark, Zuckerberg
“Inside Facebook” is a must see for any Facebook user, especially if your only point of reference to date has been the Oscar-award winning flick, The Social Network. Facebook is nothing without its users and it’s about time that all users truly understood their value. Throughout the documentary a reporter’s voiceover repeatedly asserted that trust [...]
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Video Killed the Complacent Star
4 November 2011 | Posted by Milly Diaz | Associate Director of Social Media | UncategorizedA few months ago I blogged that investing in video content to share via social channels could give a brand a distinct advantage over its competitors. Respected fashion digital expert, Tony King, delivered the same message recently in his keynote presentation at the Fashion Forward Digital Conference. King stressed that successful digital campaigns need to [...]
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Facebook brand page managers, your job just got a bit harder!
7 October 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social MediaFinally! Facebook has rolled out the ”People Are Talking About This” metric across all brand pages – though not all users are seeing it yet. If this is the first time you have heard about this metric, here’s the scoop — it essentially tells the world how many unique people have engaged with your page [...]
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The Subscribe button – yet another ‘me too’ from Facebook
16 September 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social MediaHave you heard? Facebook rolled out a new feature this week — the ‘Subscribe’ button. It essentially does what it says on the tin. Once you activate it, people can subscribe to see your ‘public’ Facebook Wall Posts. Being the Facebook pessimist that I am, I’m definitely more under-whelmed than impressed by the feature. In [...]
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Facebook to jump on the photo filter craze
1 September 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social Media, TechnologyTags: facebook, instagram, social media
According to a Harvard Business School report released earlier this year, 6 billion photos are uploaded on to Facebook each month! The ability to easily share photos without quantity limitations is one reason why Facebook has dominated the field. Personally speaking, photos are what have kept me on Facebook (my social platform of choice is [...]
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YouTube scores a win – but what are you watching?
15 August 2011 | Posted by Milly Diaz | Associate Director of Social Media | mobile, Social MediaTags: mobile, Search, Video, YouTube
According to a report that came out last week, YouTube scored its biggest month of traffic ever in the UK last month. YouTube apparently accounted for 1 in every 35 UK Internet visits in July and the uplift was credited to massive growth in mobile viewing. What I would love to know is what exactly [...]
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Twitter responds to the London riots
9 August 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social MediaI’m sure I’m not alone. Watching the riots spread across London on TV and reading first hand accounts play out on Twitter left me feeling quite powerless. However, this morning, Twitter again has emerged as a leading force for good. Organizers across London are using Twitter to coordinate clean up efforts in the areas devastated [...]
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It’s all about content, content, content!
14 February 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social MediaLast week, London took part in the worldwide ‘Social Media Week’ movement and I had the chance to check out a few lectures and panel discussions hosted by our local organizers. The message that came through loud and clear is that content’s reign as king is stronger than ever. Panel experts were less interested in [...]
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Celebrity ‘tweetgulation’ – much ado about something
25 January 2011 | Posted by Milly Diaz | Associate Director of Social Media | Social MediaTags: regulation, twitter
This weekend I noticed that the celebrity tweet regulation story was covered by The Sun. It’s interesting to see this digital media story go ‘mainstream’. I personally think celebrity ‘tweetgulation’ is a good thing. It’s keeping things fair across the board and it should be done. UK television networks have had to fight for years [...]
