30 September 2011

Tamar’s Friday #FailureToLaunch #2 – Sauce Factor 10!

Following on from the launch of FailureToLaunch last week (or FLT, as all the cool kids are calling it… apparently) we’ve once again done tireless hours of research to bring you some more funny stories, mistakes and cock-ups from the world of internet marketing and social media. By pure coincidence, there seems to be an underlying theme of naughtiness to …

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14 September 2011

What’s that tweet worth? Analytwics have arrived

First off, I should apologise for the use of that hideous malapropism in the title – I couldn’t resist! Good news for those of us who use Twitter as part of our marketing plan – Twitter is FINALLY launching their own analytics package this month, just over a year after it was first announced…! In a move that will FINALLY …

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17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

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