8 November 2011

Google ditching right-hand PPC ads… but why?

News this week from Google HQ reveals that Google are rolling-out a change to PPC ads in search results – namely, in some searches (presumably increasing over the coming months) users won’t see the traditional right-hand-seven PPC ads, instead seeing a smaller selection of ads at the bottom of the page. Here’s the official line from Google: ver the past …

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1 November 2011

Facebook’s EdgeRank, in a nutshell

If you’ve not come across EdgeRank before, I wanted to give a quick round-up of what it is, why you should care about it and some tips on how you can influence it. These tips apply just as much to marketers and Facebook page owners as they do to individual users. So whether you want to get your Facebook brand …

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24 October 2011

Could Apple’s Siri be a threat to search engines?

Now that Siri has been “out” for a couple of weeks, the Apple-buying public have had a chance to get used to its features – and its “quirks” too. It’s about this sort of time (based on the release of similar “game-changing” products in the past) that the shine starts to fade and the gripe-list begins getting longer. But Apple …

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20 October 2011

How Will Google’s SSL Encryption Affect Natural Search?

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used to arrive at our clients’ sites.  However, even while on personalised search, the PPC ads are still trackable. Why the move now?  Google says it’s …

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