14 May 2012

Facebook ‘Highlight’ – what’s the point and will anybody actually use it?

Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their brand page status updates to …

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4 April 2012

10 reasons you should invest in good content

With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared your own reasons in the …

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24 February 2012

Tamar’s Friday #FailureToLaunch #17 – Very Tatty Indeed

This week’s collection of #FAILs includes one particular type which seems to be becoming a social media classic – in the bad sense of course. Namely: Copyright infringement, being discovered by fans and consumers. How brands think they can get away with it in the days of social media is beyond me, but they still try. Let’s dive straight in… …

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24 February 2012

SES London – Tamar presentation slides

Earlier this week our team attended the popular Search Engine Strategies conference here in London. As well as having a great time catching-up with all the latest opinions and insights from around the industry, I gave a talk about how SEO folk can bolster their search campaigns by using social media. Usually at events like these, the organisers ask presenters …

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3 February 2012

10 Interesting things we learnt about Facebook through their IPO

Normally at this point on a Friday I’d be busily scouring the web for FAILs to talk about in my “Failure to Launch” column. However, because it’s been a bit of a quiet week on the FAIL front – and more importantly, Facebook has seen one of the biggest anti-FAILs (aka WIN!) in online history – I thought I’d share …

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11 January 2012

BBC / Cbeebies in social customer services WIN

As a blogger, my three most frequent post topics (on the Tamar blog as well as my own) are Social Media, Marketing Win/FAILs and parenting – and last night I was pleased to discover the BBC children’s channel, Cbeebies had carried-off a stroke of genius which ticked all three boxes. For those of you that aren’t parents (or students with …

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20 December 2011

A sneak preview of Twitter analytics, thanks to @ThatKevinSmith

If you’re an astute Twitter user with your finger on the proverbial pulse, you may know that film director, podcaster and general raconteur Kevin Smith recently became a Twitter shareholder (albeit not, presumably, to Prince Alwaleed bin Talal levels). His link to the company, as well as his circa-2 million followers presumably makes him part of the “Power User” base …

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