17 December 2013

2013 Digital Predictions – How did we do?

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings of this year and if she can beat the whopping 87% success rate from 2012 predictions. “That wasn’t a WIN!” Don’t agree with something? Read …

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16 December 2013

Facebook loves Google – What Facebook marketers can learn from SEO

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are anything to go by, rather ill-informed) it clearly struck a chord with certain marketers and bloggers, as at least half a dozen friends shared it …

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20 November 2013

mChristmas – Native browser vs App, how do you choose?

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone growth continues, it is tablet usage that is leading the way. More than half of all tablets sold in the UK last year were bought …

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11 October 2013

How to turn disaster into opportunity – pay attention Asda!

Many of you will have witnessed the very public cock-up by supermarket giant ASDA yesterday. In case you didn’t, here’s a tweet-sized summary: A rogue £50 discount code somehow got released, brought their site to its knees and was quickly removed – and followed up by a statement saying they wouldn’t be honouring any outstanding orders which used the voucher. …

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7 October 2013

Digital December: 10 Tips to get your SEO in shape for Christmas

Last week we introduced you to ‘Digital December’, our seasonal focus on the crucial pre-Christmas run-up. If you read our ‘Crack the Christmas Crowds Online‘ post, you’ll know just how important it is to get the Christmas season right when you’re marketing online. As promised during that post, we’re going to take a look at some of the marketing disciplines …

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17 September 2013

The importance of accurate search volumes – RevenueMapper™

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most important pieces of the puzzle – brand strength. You can get up to speed by reading both posts here: “How do you project revenue potential …

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10 September 2013

The challenge of click-through rates – RevenueMapper™

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic you could potentially get from SEO over an entire year – before you’ve even built a single link or written a single piece of content. …

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6 September 2013

Tamar and Halfords win at Online Retail Awards

Yesterday was a great day for the Tamar team, as it saw us adding another trophy to our burgeoning cabinet of awards and achievements. The annual Online Retail Awards were taking place in swanky Kensington, and Tamar were nominated for not one, not two but three awards. As well as the winning nomination for Halfords, Tamar clients sk:n were also …

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18 June 2013

Tamar18 Digital Milestones – the Top 10

The Report As you can probably tell from our tweets and posts in the past few days, today sees the launch of Tamar’s latest research report: ‘Project18: Digital Milestones‘. We got together with a wealth of influential figures who have witnessed the key moments in digital over the past 18 years, to put together a definitive list of milestones. The …

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