Posts by Henry Elliss

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Battle of the insurance brands – Who has the most engaged fans?

1 April 2014 | Henry Elliss

When it comes to social media measurement, there’s a lot of confusion over what measurement constitutes ‘success’ – and which metrics are just fluff. Raw and easy-to-compare numbers likes ‘Fans’ and ‘Followers’ are all well […]

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Brands: Facebook wants your money, and you’re going to give it to them. Here’s why

20 March 2014 | Henry Elliss

According to a widely-quoted story from ‘Valleywag’, a source at Facebook has leaked the news that FB will soon reduce the visibility of Page posts to 1-2%. According to the un-named source, the social networking […]

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Scrabble – Epically failing online since 2008. But why?

18 March 2014 | Henry Elliss

In these days of social gaming, it’s easy to assume that every game ever invented has the opportunity to take on a new lease of life. In lots of cases, this is true – Only […]

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5 ways that Facebook’s page redesign completely misses the point

11 March 2014 | Henry Elliss

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to […]

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10 ways S.E.O. is just like S.E.X.

28 February 2014 | Henry Elliss

Because it’s Friday, and we were feeling a little creative in the pub after work last night, we present for your approval the 10 ways that SEO is just like SEX. If we missed any […]

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Which athletes triumphed at the Sochi Socialympics?

24 February 2014 | Henry Elliss

Yesterday saw the closing ceremony of the XXIIth Winter Olympic Games over in Sochi. Whilst it’s only the first of many great sporting events coming up this year, the social ‘noise’ it generated during London […]

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2014: The Year of Sport #Go4Greatness

7 February 2014 | Henry Elliss

As the Winter Olympics start in Russia, they signify not just the launch of another major sporting event, but the kick-off of a pretty amazing year for sport. And not just for global sport  – […]

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2013 Digital Predictions – How did we do?

17 December 2013 | Henry Elliss

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings […]

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Facebook loves Google – What Facebook marketers can learn from SEO

16 December 2013 | Henry Elliss

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are […]

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mChristmas – Native browser vs App, how do you choose?

20 November 2013 | Henry Elliss

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone […]

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