22 January 2009

PPC vs SEO – A new analogy to consider

Somebody in the office just came to me and asked if I had a good analogy for the difference between SEO and PPC, other than the usual ones that get thrown around. After a bit of a brainstorm with my desk-mates (big shout out to Chloe for the acorn of this idea!) we came up with what we think is …

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20 January 2009

Coming Soon… The 2nd Annual TLC Pub Quiz!

On March the 5th, at the George IV pub in Chiswick, we will once again be hosting a sensational pub quiz to raise money for the Tamar Lifeline Charity – and we'd LOVE you to be there! Those of you that came last year will be pleased to hear we'll be following a similar format – a tough, competitive but …

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12 January 2009

Adopt-a-blog #3 – DailyBlogTips

When I was assigning everybody a blog to review in this series of posts we've named 'Adopt-a-blog', I opted against being lazing an assigning myself one that I already read on a regular basis. Instead I chose Daniel Scocco's 'Daily Blog Tips' – a blog mainly about blogging, and one which is regularly in the 'Top 100 blogs' lists of …

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9 January 2009

Sacrifice a friend for a burger? Not on my watch!

If your immediate answer to the title of this post was a resounding "Yes!" then you're going to love the new application that Burger King have made to promote their Whopper Burger… If you install the app and remove ten of your Facebook friends, BurgerKing will reward you with a free whopper, apparently. If on the other hand you're like …

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16 December 2008

Social Media in 2009 – Our Predictions

This time of year seems to be the traditional time for bloggers and industry analysts to make their predictions of how the coming year will treat their chosen field of interest. Being a bit slow-on-the-uptake this year due to being so horrendously busy, I might have missed the boat a bit here – numerous bloggers have already made predictions for Social Media …

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2 December 2008

Facebook Nearly Doubles US Users in 2008

As regular readers of this blog will know, I have been keeping a close eye on the number of Facebook users in the Top 10 countries (or now more like top 12!) for over a year now. In that time, we’ve seen the number of active users go from around 21 million members in the US to 39 million today …

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20 November 2008

GMail Gets a Facelift… From You!

News has reached us from the team in Cape Town that Google have today rolled out a new "themes" option for GMail users – though it doesn't seem to have reached the depths of London quite yet…! It seems that Google have caught the theming bug something chronic – users of iGoogle will already be used to having the option …

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5 November 2008

SMX London 2008 – Day 2 Session 4

The final session of the day was entitled "Search 3.0 – Local search and blended results". Big stat to start you off with – 30 – 40% of all searches have local intent. Heini van Bergen of Tribal Internet Marketing took an over-view look at the emerging dominance of local search, and talked about some of the criteria for getting …

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5 November 2008

SMX London 2008 – Day 2 Session 3

After a typical conference lunch (chicken and cous-cous – hmmmmm, bland!) we head in to session 3, entitled “Search 3.0 – Video search and blended results”. As a big fan of universal search, I’m very interested to see what they have to say. First up to the podium was Tom Wilde from EveryZing, who talked about video SEO best practise.  …

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5 November 2008

SMX London 2008 – Day 2 Session 2

The second session of the day that interested me was moderated by the lovely Vanessa Fox, and was entitled “SEO for web 2.0 websites”. The panel once again included Dave Naylor, Nathan Baggia from Microsoft, Tom Critchlow from Distilled and possibly the jazziest-dresser I have ever seen on a panel – Mikkel deMib Svendsen from deMib.com. Nathan Baggia started off …

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