13 May 2011

Facebook brand tagging is a sign of things to come

Facebook announced this week that it is now allowing users to tag brands in photos, in the same way they’d tag a friend or family member. Currently limited to “Brands and Products” or “People” pages (the rest are set to be added at a later date – i.e. Places, Causes, Entertainment etc), the move signals Facebook’s intentions to continually improve …

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10 March 2011

Cashing-in on Charlie Sheen – social media #FAIL or #WIN?

Note: These opinions are those of the author alone, not Tamar.com or their employees As somebody who has been watching the Charlie Sheen ‘situation’ unfolding for a good few weeks now, I’ve been amazed at how quickly it’s been become ‘acceptable’ to use Sheen as a marketing tool. This has become even more apparently in the last couple of weeks, …

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24 February 2011

Coming Soon – the greatest social media movie. Ever!

Here on the Tamar blog, we usually steer clear of ‘lighter’ news stories, preferring to stick to sharing our opinions or insight on the latest trends/news that will be relevant to our clients and industry peers. However, a story on Mashable today has forced me to break that unwritten rule. The following video is a teaser-trailer for what might just …

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4 February 2011

Facebook launch new photo-viewing interface – downloading now supported

Note: Usually I’d wait until somebody else had blogged about this before putting virtual pen-to-paper, so that I could refer to official sources, gather opinion and all that jazz. But I’ve not spotted anybody else talking about this yet, so I’m assuming it might just have launched today…? It appears that Facebook have revamped their photo-viewing interface, launching a new …

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31 January 2011

Facebook vs Google – who will fire the next shot?

Ding ding – Round 2! Over the weekend I found myself reading an article on the Wall Street Journal website entitled ‘Will Google survive Facebook?‘ – a short but interesting piece by James B Stewart, apparently inspired by the recent drop in Google’s share price. The long and short of the piece (in case you don’t have time to read …

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11 January 2011

Facebook reaches (almost) 600 million users in 210 countries

A few years ago, when the interest in Facebook was at it’s peak (at least as far as the online media goes), I used to keep a fairly regular eye on the Facebook active user numbers. These numbers are fairly publicly available, provided as they are by Facebook’s own advertising tool. For those not familiar with the system, Facebook defines …

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8 December 2010

Online Christmas Retail white paper update

We’ve had great feedback on our Retail white paper and one of our contacts gave us an update on the top brands that are ‘mobile ready’ for Christmas. Our research team’s methodology focused on what was discoverable by Google with visible links to mobile apps and mobile portals so a couple of mobile portals were not showing in the research …

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18 November 2010

Before 2011… How did our previous predictions fare?

Before my boss and Tamar’s CEO Tanya Goodin makes her predictions for 2011 (in what has become an annual tradition, not just here at Tamar but in the industry as a whole) I thought it would be fun to take a look back at some of the previous predictions we’ve made, to see how well we did. If you’re feeling …

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15 October 2010

Check-in’ out the location-based apps, Pt 5 – SCVNGR

This is the final post in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services …

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