Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their [...]
Blogs by Henry Elliss
Facebook ‘Highlight’ – what’s the point and will anybody actually use it?
14 May 2012 | Posted by Henry Elliss | Digital Marketing Director | Social MediaTags: brand pages, facebook, fmc, freemium, highlight, reach generator, status update
Tamar’s Friday #FailureToLaunch #18 – Still Failing after all this time
13 April 2012 | Posted by Henry Elliss | Digital Marketing Director | FunnyIt’s been a busy few weeks here at Tamar HQ, with Fridays seemingly the busiest day of the week. Subsequently, it’s been a few weeks since our last ‘Failure to Launch’ – but it’s back with a bang today, as I’m sure you’ll all be relieved to hear. As ever, there’s been some great FAILs [...]
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10 reasons you should invest in good content
4 April 2012 | Posted by Henry Elliss | Digital Marketing Director | Search, Social MediaTags: Content, creation, Engagement, good quality, SEO, sharing
With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared [...]
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Tamar’s Friday #FailureToLaunch #17 – Very Tatty Indeed
24 February 2012 | Posted by Henry Elliss | Digital Marketing Director | FunnyTags: claires accessories, london midland, social media, super injunction, tatty devine
This week’s collection of #FAILs includes one particular type which seems to be becoming a social media classic – in the bad sense of course. Namely: Copyright infringement, being discovered by fans and consumers. How brands think they can get away with it in the days of social media is beyond me, but they still [...]
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SES London – Tamar presentation slides
24 February 2012 | Posted by Henry Elliss | Digital Marketing Director | Search, Social MediaTags: London, search engine strategies, SEO, ses, social media, Tamar
Earlier this week our team attended the popular Search Engine Strategies conference here in London. As well as having a great time catching-up with all the latest opinions and insights from around the industry, I gave a talk about how SEO folk can bolster their search campaigns by using social media. Usually at events like [...]
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10 Interesting things we learnt about Facebook through their IPO
3 February 2012 | Posted by Henry Elliss | Digital Marketing Director | Social Media, UncategorizedNormally at this point on a Friday I’d be busily scouring the web for FAILs to talk about in my “Failure to Launch” column. However, because it’s been a bit of a quiet week on the FAIL front – and more importantly, Facebook has seen one of the biggest anti-FAILs (aka WIN!) in online history [...]
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Tamar’s Friday #FailureToLaunch #15 – “This post is NOT sponsored”
27 January 2012 | Posted by Henry Elliss | Digital Marketing Director | Social MediaTags: bayern munich, fail, gym, katie price, la fitness, marketing, mars, mcdonalds, rio ferdinand, snickers
It’s been an interesting week in the world of marketing and social FAILs, with one particular story initially looking like it was just going to be a simple one, but actually opening up a much larger can of proverbial worms on the topic of online marketing. So without further ado, let’s dive in… Rio Ferdinand [...]
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BBC / Cbeebies in social customer services WIN
11 January 2012 | Posted by Henry Elliss | Digital Marketing Director | Social MediaAs a blogger, my three most frequent post topics (on the Tamar blog as well as my own) are Social Media, Marketing Win/FAILs and parenting – and last night I was pleased to discover the BBC children’s channel, Cbeebies had carried-off a stroke of genius which ticked all three boxes. For those of you that [...]
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Tamar’s Friday #FailureToLaunch #13 – “Just stop bloody TWEETING!”
6 January 2012 | Posted by Henry Elliss | Digital Marketing Director | Social MediaTags: Apple, catherine tyldesley, dianne abbott, fail, greenpeace, kanye west, la redoute, mark williams, siri, tweets, twitter, volkswagen
In what can only be a sign of the impending apocalypse, this week has been a super, bumper, AMAZING week for #FAILs and marketing boo-boos. So much so that I’m going to have to limit this to 5 or 6 stories, to save your eyesight. I’ll keep them all punchy, as there are plenty to [...]
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Tamar’s Friday #FailureToLaunch – Our favourite FAILs of 2011
23 December 2011 | Posted by Henry Elliss | Digital Marketing Director | FunnyIs it just us, or are marketers a lot more careful around Christmas time? We’ve not seen any really good fails for a week now, apart from a few celebrities making fools of themselves. So, rather than scraping the bottom of the barrel for some weak ones, we thought we’d revisit a few of our [...]
