20 April 2016

7 Reasons why Donald Trump is like PPC

At Tamar, we only do natural, organic marketing. Whilst ‘paid for’ advertising has plenty of strengths and advantages, we believe there’s no substitute for earning your brand’s place in front of your consumer. The majority of our clients also utilise paid media to get in front of their audience, so we spend our fair share of time thinking about it, …

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1 April 2016

Move over millennials – Snapchat has a NEW Queen…

First, reality TV stars; then came the phenomenon that is DJ Khaled; then back in January POTUS joined – so the latest person to jump onto the Snapchat bandwagon might not come as much of a surprise to many of us. Ask the average user who’s the ‘Snapchat Queen’ and they’re likely to name Kylie Jenner or perhaps Kim Kardashian. But …

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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

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2 December 2015

How Mobile won Black Friday

With the dust now settling on both Black Friday and Cyber Monday, there are likely to be a few puzzled faces in the retail departments of the UK’s favourite brands this week – especially the ones who didn’t anticipate the shift to digital. As has been widely reported in the press, Black Friday and Cyber Monday both set records, but …

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1 December 2015

Tamar’s #DigitalHistory – The Story of Snapchat

Here at Tamar, we’ve been marking our 20th year by looking at digital networks who have been around as long as we have – and how they got to where they are today. So far we’ve looked at Google, Facebook, YouTube, Twitter, Instagram, LinkedIn and Pinterest. Our latest subject is a site which has tripled its user base in the …

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16 September 2015

Tamar win Silver: Digital Agency of the Year 2015

Yesterday was a pretty big day for us here at Tamar. After our successful Social Media Week event, ‘Be a Better Blogger’ we headed across town to the third annual awards ceremony for the Online Retail Awards, where we had a handful of nominations. We were extremely proud to have been shortlisted, both for our client campaigns for Barchester Healthcare …

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18 May 2015

Why did Nando’s react so cautiously to #CheekyNandos?

Unless you’ve been hiding under a rock for the past week, you’ll undoubtedly be aware of the ‘Cheeky Nando’s’ meme and the internet-based ‘Mega LOLZ’ it has generated. Just in case you’re not, here’s the in-a-nutshell version. An anonymous Tumblr user named ‘Chavvesty‘ (who has since closed his blog down for unknown reasons) responded to an American Tumblr user who …

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