As we move into the next quarter and for some, financial year, I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the most overused figure in business and arguably the most misleading! Make [...]
Blogs by Helen Booth
Are you getting ROI or an RO’Lie’?
27 March 2012 | Posted by Helen Booth | Search, Social Media, TamarTags: business, PPC, ROI, Search, SEO, social media
One office and its dog – A curious tail…
26 January 2012 | Posted by Helen Booth | TamarMeet Oli (short for Oliphant) our office dog: For all of you that haven’t see our endless tweeting and ‘instagram’ing of his adventures! In case you’re wondering, he’s half Jack Russell (no suprises) and half Pekingese (more suprising)! Being a country girl at heart, it has always been a case of ‘when’ not ‘if’ I [...]
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All I want for Christmas is… a good view!
21 December 2011 | Posted by Helen Booth | Experience Design, SearchI am all for small businesses and thanks to the marmite (love or hate her) red head that is Mary Portas, we know that people are crying out for mini-busi’s ! Unlike your small independent butchers and retailers etc that are being usurped by the huge conglomerates (most recently Morrisons) in the physical world, the [...]
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Why you need to be investing more into social media
21 November 2011 | Posted by Helen Booth | Search, Social MediaTags: Brands, budgets, corporate, social media, spending
Brands just aren’t investing enough in Social Media… I’d be worried if your first response to that isn’t “well she would say that”, because you would be right – I would! As per my last blog post, I hold my hands up to my biased ways, and the product that I am (of the environment [...]
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Full service vs specialist agencies: jack of all trades… master of one?
20 October 2011 | Posted by Helen Booth | TamarThere are 3 main options when choosing who implements your digital marketing campaign: 1. Inhouse 2. Full-service 3. Specialist Which is best? I’m taking ‘inhouse’ out of the equation on this occasion as ‘insourcing v outsourcing ‘ is whole different kettle of fish. Working for a specialist agency, I am biased. Sorry about that but [...]
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