Blogs by Eamon Collins

Local times are changing…
For brands seeking exposure on Google, especially those selling localised services, Google Local Business Centre offers an avenue into geo-targeted search rankings for very little cost and up until recently relatively little effort. In the ealy days of Google Maps, brands had to do little more than add their company title, description, [...]

In a week when many people are returning their invites to Microsoft’s Windows 7 Launch Party, 100,000 others are waiting by their inbox for their Google Wave invitation, eager to test out the latest (and some say greatest) addition to the Google family of tools. Google Wave will further enhance Google’s position as the overarching [...]

In May, to continue the trend of major names giving themselves subtle summer makeovers(see Twitter’s login facelift), YouTube expanded their search bar and removed their ‘home’, ‘videos’, ‘channels’, ‘community’ tab-style layout in favour or a more search-oriented design. This further establishes YouTube’s status as the internet’s 2nd most popular search, surpassing Bing, Yahoo and [...]

Back in February, after the Video and Podcast SEO session I spoke to Amanda Watlington at SES London about where she felt the future of video would lie.  Four months on has seen the continued meteoric rise in video viewing with (the latest comScore figures below showing that 152 million US internet users viewed 16.8 [...]

 
On an overcast morning that broke into occasional sunshine, the Tamar team were warmly welcomed to the Oak Lodge School by School Principal, Denise Morton, Senior Teacher, Claire Ingham and Communication Co-ordinator Lesley Davidson. After a very useful initial sign language session, we were introduced to the students of the school and were each [...]

On the 3rd of June, Microsoft are hoping the internet will be searching to a new sound, when they launch their new search engine, Bing. Bing is Microsoft’s biggest move to date in challenging Google at becoming leaders of semantic search, a search engine which revitalises and rebrands their tired Microsoft Live Search with the [...]

In July 2008, a flash searchability announcement by Adobe sparked a wildfire of speculation around the SEO community that Google was almost fully-indexing Flash content. Adobe explained they were working with Google and Yahoo to allow indexing of Flash by allowing them to use their new Adobe Search Player (Ichabod) which would allow Google to [...]

As the Buddha of Rugby, Brian O Driscoll, once said (before beating England) ‘Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad’. Similarly, Zen Habits shows that it is one thing have a knowledge of something, but it is something else knowing how to [...]

The after lunch-time slot presenting to a sleepy search marketing audience requires an engaging presenter and a subject worthy of arousing interest from dwindling attention spans. Cue Amanda Watlington to stand up and reel off statistics like she is firing warning shots from a pistol. 27m in the UK watched videos online in June 2008. [...]