Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that are available in optimising internationally: Option 1: New country-specific domains – hosting the international presences on entirely new domains i.e. [...]
Blogs by Asad Imam
International SEO and the perils of duplicate content
6 March 2012 | Posted by Asad Imam | SEO Consultant | SearchTags: duplicate content, international seo, targeting, technical seo
2012 the year of ‘Rise of the planet of SOCIAL SEO’
16 January 2012 | Posted by Asad Imam | SEO Consultant | SearchTags: 2012, Google, Search, SEO, social
The past 12 months have been a steep learning curve for the SEO industry. Thanks to the multiple iterations of the Google Panda update, the introduction of +1, Google+ and the “freshness” algorithm, the SEO industry has been forced (in the case of Panda penalties) to rejig the norm. SEO is not just about H1’s, [...]
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Work the long tail and the traffic will come
16 December 2011 | Posted by Asad Imam | SEO Consultant | Search, TamarIn this blog post I want to focus on strategies that you can adopt to increase the number of long tail keywords that can be associated with your website. Long tail keywords are the hundreds and (in some cases) thousands of keywords and key phrases that can drive visits to a site from search engines. [...]
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How the Networked Economy can help your link building strategy
24 October 2011 | Posted by Asad Imam | SEO Consultant | Search, Social MediaFor my latest post, I wanted to emphasize the significance of creative link building using promotions or give-aways. The most fascinating aspect for me is that I was introduced to the importance of link building and the “value of free”, theoretically during my university days, without even realizing it. However, now that I am actually [...]
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SEO Tips – How to update content regularly
26 September 2011 | Posted by Asad Imam | SEO Consultant | SearchThe recent Google ‘Panda’ Update has been a real game-changer, in that it is the first clear indication from Google that they intend to reward sites that have good content; content which is – 1. Unique 2. Relevant 3. Regularly updated 4. Well positioned within the structure of the site Generally speaking, this has been [...]
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Quality vs. quantity
5 September 2011 | Posted by Asad Imam | SEO Consultant | SearchIn my previous blog I mentioned how search engines are utilizing social signals to reward fresh and original content on websites. Essentially, a link has a better chance of achieving a higher search engine position for its corresponding page the more that it is shared in social spaces. Link sharing will, in my opinion, replace [...]
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Shareable Content: The key to SEO success in 2011 and beyond…
16 August 2011 | Posted by Asad Imam | SEO Consultant | Search, Social MediaTags: Google, Panda update, SEO, social media
Some might argue that the inclusion of social media signals into search algorithms has been one of the most prolific disruptions in the world of online marketing. In a pre-social media dominated world, every link added on a website was considered as a vote. Now links shared via social channels are being considered votes and [...]
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