17 March 2017

Machine Learning Masterclass #7: What can Machine Learning teach us?

In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by machine learning. In this blog post, we will explore the principles of Machine Learning that we can be applying to our current data analysis practices. …

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5 March 2017

Machine Learning Masterclass #4: Tools And Applications

Machine Learning has become an integral part of day to day life, particularly in the Digital World. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. So far in this series, we have explored the basic principles, current applications and potential use of Machine Learning in SEO and Social.  In …

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17 February 2017

Local SEO A-Z #5: Local SEO metrics that matter

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

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10 February 2017

Local SEO A-Z #3: The new face of Local SEO

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

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11 January 2017

SEO Resolutions – #3 Learning new skills

Welcome to our SEO Resolutions series. In this series of blog posts, we’re saying goodbye to 2016 and welcoming 2017 with some SEO resolutions for the new year. Here we’re looking at how the resolution to learn new skills is relevant to your SEO strategy. SEO is an ever-evolving digital marketing discipline; with Google making over 500 changes every year.  …

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15 December 2016

Digital Santa Presents – Site Architecture

Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa is discussing site architecture. Having a robust site architecture is key to ensure that the search bots find the relevant content on your site quickly and efficiently! …

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9 December 2016

Digital Santa Presents – Keywords

Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa bears gifts regarding keywords. Like the category and sub-category pages that are linked prominently in the site navigation and attract traffic all year long, there are …

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18 November 2016

Digital Santa Presents – Page Speed

Welcome to the first addition of our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa is focusing on the speed of his reindeer. A.K.A. page speed. It’s a factor that everyone considers when it comes to user experience, …

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4 November 2016

Predictions 2017: SEO

SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve. With that in mind, …

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21 October 2016

How to AMPlify your SEO

We live in a mobile-first world and your target customers expect mobile browsing speed to match the fast pace of their lives. It is therefore hardly surprising that 40% of  people bounce off websites that haven’t been loaded in 3 seconds or less. With this in mind and to allow webmasters to help load their content faster, Google and Twitter joined forces to …

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