SEO
11 December 2015

5 SEO tactics that will still be relevant in 2016

With the new year approaching it is fairly standard practice for marketing blogs to start predicting the future of SEO or digital marketing. For our own take on the upcoming you can read Tamar’s top 10 digital marketing predictions for 2016. While it’s necessary to look towards the future, it is equally important to remember what still works and delivers result …

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18 December 2014

Keep calm and Search on!

Google released its ‘year in search’ video, highlighting the top searches for the year and the following queries were on top of our minds in the past year. Robin Williams World Cup Ebola Malaysia Airlines ALS Ice Bucket Challenge Flappy Bird Conchita Wurst ISIS Frozen Sochi Olympics   Closer to home, in the UK the top items that dominated our hunger …

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8 August 2014

Big changes with Google: HTTPs as a ranking signal

In what appears to be one of the major reshuffles in its algorithm this year, Google has announced on its official webmaster blog that they will be using HTTPs as a ranking signal, albeit in a small way. This is not something Google has come up with off the cuff. They have been building a case for it through tests …

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3 March 2014

5 things you need to know about a Google Penalty

If you’re not familiar with the inner workings of a Google penalty, consider yourself lucky. A Google penalty (sometimes referred to as a ‘manual action’) is applied to a site when Google finds out that they – or somebody working on behalf of their site – have been carrying out certain questionable types of optimisation and bending the rules, specifically …

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17 February 2014

5 key ways to improve your mobile seo

During the run-up to Christmas, we talked a fair bit about the value of mobile traffic to retailers. Recent findings confirm that traffic from mobile devices has almost tripled year-on-year, and now constitutes nearly 25% of the overall traffic – and more than 30% of the traffic from the search engines. If you need more convincing, here is a link to …

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3 September 2013

How do you project revenue potential from SEO? Introducing RevenueMapper™

“SEO Is Here To Stay, It Will Never Die” – Danny Sullivan, Search Engine Land A common challenge that SEOs often face is educating their clients (both existing and potential) to help them understand why optimising for improved search engine rankings is a long-term but very wise investment – we’ve all been there! This month, we are opening the doors …

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15 December 2012

15th December- Remember the Appearance of the First Saudi Athlete?

Today our ‘Year to Celebrate’ app celebrates the first EVER Saudi female athletes to compete in the Olympics. Track athlete Sarah Atar and judoka Wojdan Shaherkani made history when they competed at London 2012. This was an incredibly momentous occasion, proving just how far the Olympic culture has progressed. They didn’t win any medals, but we hope to see a bigger Female …

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6 December 2012

6th December- Remember Bradley Wiggins Tour de France Victory?

Today’s ‘Year to celebrate’ entry is probably the hairiest of the bunch. Yes, it’s the legend that is WIGGO! Combining his many years of training with raw talent, and of course those epic sideburns,Bradley Wiggins became the first Brit to win the Tour de France this year. This triumphant victory, along with his Olympic medals made 2012 Bradley’s year! Outtakes: …

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12 September 2012

7 ‘must have’ elements of retail SEO

The average online customer is now more information-driven than ever before – with a propensity to automatically refer to search engines for anything on his/her mind. And the world of online shopping is no different. As a result, When it comes to online marketing for retail brands, presence and visibility in search engines (Google especially) is obviously critical. After having …

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6 March 2012

International SEO and the perils of duplicate content

Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that are available in optimising internationally: Option 1: New country-specific domains – hosting the international presences on entirely new domains i.e. www.xyz.ie or www.xyz.fr Option 2: …

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