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11 January 2017

SEO Resolutions – #3 Learning new skills

Welcome to our SEO Resolutions series. In this series of blog posts, we’re saying goodbye to 2016 and welcoming 2017 with some SEO resolutions for the new year. Here we’re looking at how the resolution to learn new skills is relevant to your SEO strategy. SEO is an ever-evolving digital marketing discipline; with Google making over 500 changes every year.  …

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15 December 2016

Digital Santa Presents – Site Architecture

Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa is discussing site architecture. Having a robust site architecture is key to ensure that the search bots find the relevant content on your site quickly and efficiently! …

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9 December 2016

Digital Santa Presents – Keywords

Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa bears gifts regarding keywords. Like the category and sub-category pages that are linked prominently in the site navigation and attract traffic all year long, there are …

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18 November 2016

Digital Santa Presents – Page Speed

Welcome to the first addition of our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa is focusing on the speed of his reindeer. A.K.A. page speed. It’s a factor that everyone considers when it comes to user experience, …

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Data digital flow
4 November 2016

Predictions 2017: SEO

SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve. With that in mind, …

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21 October 2016

How to AMPlify your SEO

We live in a mobile-first world and your target customers expect mobile browsing speed to match the fast pace of their lives. It is therefore hardly surprising that 40% of  people bounce off websites that haven’t been loaded in 3 seconds or less. With this in mind and to allow webmasters to help load their content faster, Google and Twitter joined forces to …

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penguin
20 October 2016

Zoogle: Google’s Algrorithm Menagerie #5 Penguin

Welcome to Zoogle, your five-part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Fifth in the zoo of Google’s algorithm updates is Penguin. We’ll be telling you everything you need to know about …

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Zoogle
7 October 2016

Zoogle: Google’s Algorithm Menagerie #2 Panda

Welcome to Zoogle, your five part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Second in the zoo of Google’s algorithm updates is Panda. We’ll be telling you everything you need to know …

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google penguin 4
30 September 2016

Penguin 4.0 is Here

After weeks of anticipation, Google has released another update to its Penguin update, coined as Penguin 4.0. Penguin is now part of the core algorithm. Penguin was first rolled out in April 2012 and its last update was in August 2014. Since the start of the year, many ranking fluctuations were suspected to be a Penguin update, however, Google wouldn’t confirm …

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Algorithm Academy
23 September 2016

The Algorithm Academy: #4 Keywords

Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm and its ranking factors; from what makes you rank, to what has a negative impact on your rankings. Today’s topic is keywords, and we’ll be telling you everything you need to know, from how keyword research has …

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