Posts by Annie Wakefield

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Why all marketers should be doing video optimisation

3 May 2011 | Annie Wakefield

I begin this blog post with the following prediction: Video listings will increase in prominence within Google’s search engine results page (SERP), in the near future (next 18 months). This is likely be in the […]

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HRH 2.0 – Will, Kate (sorry, Catherine) and Google…

27 April 2011 | Annie Wakefield

With the Royal Wedding almost upon us, we thought it as good a time as any to conduct our own research into how users are reacting to Will and Kate’s big day. Much was made […]

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Facebook’s Like Button + Google = +1

31 March 2011 | Annie Wakefield

Google launched its latest foray into the social space yesterday with the release of their answer to Facebook’s “Like” button, the +1. Google +1 is already available to use in the US and is appearing […]

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Are you measuring the FULL benefits of your online marketing?

4 March 2011 | Annie Wakefield

Do you say ‘Good morning’ to other people working in your office when you arrive? Would you recommend that as a good idea to others? If so, why? Do you know the hard, measurable returns […]

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Twitterlytics has arrived – but what does it do?

18 November 2010 | Annie Wakefield

It looks like Twitter is finally testing user analytics for their service – thanks to @mashable and @mongoosemetrics for the screenshots. Not many other social platforms have this kind of depth attached to their offerings, […]

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Google Instant and keywords – what comes next?

9 September 2010 | Annie Wakefield

The web is literally buzzing after last night’s announcement of Google Instant. This has undoubtedly changed the search landscape and of course, my team’s area of expertise, content. Writing good online content depends on a […]

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Using content to enhance a brand

13 July 2010 | Annie Wakefield

In search, we are always seeking to ensure that a visitor to our site engages with us in some capacity.  Whether it is through the purchasing of a product, the requesting of a call back […]

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Cape Town CSR success

17 June 2010 | Annie Wakefield

The Cape Town office headed for Vuyani Primary in high spirits on Tuesday, despite talk of snow on Table Mountain. We braved everything the wintery Cape Town weather had to throw at us, from bright […]

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Cape Town CSR project kicks off

14 June 2010 | Annie Wakefield

Football fever has us all in its grasp here in Cape Town, and the football analogies are going to last until the very last game…but we have taken a moment to remember our CSR project […]

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World Cup: It is here

11 June 2010 | Annie Wakefield

South Africa woke to the distinctive sound of the iconic vuvuzela this morning, as the Fifa World Cup finally arrived. We’ve been waiting like children on Christmas Eve for months now as the excitement built. […]

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