27 October 2016 | Joe Paul

SEO Halloween Horrors to Avoid

With over one billion websites existing on the World Wide Web today, ranking high up on Google is a terrifyingly competitive playing field. But Google’s ever-evolving algorithm means that cheating your way to the top just won’t cut it. This Halloween, we will take you through the top SEO horrors you simply should not do, so that you can avoid a scare!


Effective content marketing is essential to any SEO campaign. Adding relevant content regularly to your site should keep Google’s Panda algorithm update happy, but forgetting to make sure your content offers something to those who read it is the ultimate sin. What do readers want? What are they searching for? They want to read informative, well-researched articles, and this should be at the basis of your content strategy.

Don’t overuse keywords – as this looks like spam – but similarly, non-keyword-focused content will make your piece of writing appear as irrelevant.

Likewise, avoid outdated content and avoid the fright of slipping further and further down Google’s rankings!



In the early days of SEO, generating unnatural links wasn’t such a frowned upon practice, but Google has an ever active spam team which now has methods to stop it.  If you try to generate unnatural or irrelevant links today, it is undoubtedly going to have a negative effect on your website. Google will know exactly what you are trying to pull. There are a number of methods to improve links on your site, so it is crucial never to be tempted to mass-backlink with poor-quality and low-authority links.

Even though it can prove quite difficult to get a link from authoritative sources, just one is more likely to improve your rankings than several links from a low quality source.

As well as spammy backlinks, broken links must be avoided in order to achieve a successful SEO campaign. Being presented with a 404 isn’t just off putting for the user; it’s a major turn off for Google. Too many technical issues, like broken pages on your site, will earn you a bad reputation and gives Google an easy excuse to downgrade your site.


source: knightnews.com1


There was a time when Flash was used extensively throughout website building. It allowed web developers to add animated content to sites, as well as interactive menus and page elements. But with the rise of mobile and tablet browsers and the development of HTML5, Flash has been pushed aside and can also cause a slow page speed load time.

Most importantly, Google finds it very difficult to read content that is in the Flash format. Although Google’s ability to crawl Flash has improved, it is definitely advisable to replace Flash functionality on your site with HTML5.




With the constant advancement of technology, nobody quite knows which way the internet is going. One thing is for certain, and that is that right now, non-desktop browsing is extremely important.

Of course, Google is aware of this, and for a while it has been regularly updating its algorithm in order to crawl mobile sites and to rank higher websites that are mobile friendly. If you are using content management systems such as WordPress, it is crucial to make sure that your site is running as smoothly on non-desktop as it is on desktop. There can often be minor differences, which have an indefinite effect on user experience, so it is important to always ‘inspect’.


There are many different aspects to SEO, but avoiding these classic mistakes is a great place to start. No one should expect fast results with an SEO campaign, but if you make these costly errors, your website will undoubtedly get nowhere. For more tips and updates with SEO, head over to the rest of our blog.

Joe Paul

Joe Paul

Digital Marketing Specialist