Brandlove25: Health & Nutrition 2016
The sixth year of our BrandLove series continues to monitor the social community sizes and growth of Britain’s best-loved digital brands. 2016 sees the second edition of the Health & Nutrition table, looking at the world of healthy food delivery brands.
The health and nutrition industry has continued its relentless boom in Britain over the last twelve months. We’ve witnessed the explosion of detox teas (a category not seen in the 2015 table), as well as the proliferation of the many healthy snack/meal boxes now available online for home delivery.
Our 2016 BrandLove25: Health & Nutrition infographic highlights exactly what’s changed in the last twelve months.
One year on and some of the well-established brands are still showing strong community growth, such as Hello Fresh who have now taken the top spot two years running, and Tamar Towers’ favourite Graze (we can’t quit their delicious snacks) who have held onto their top five position. But, with aggressive sector expansion, some brands have shuffled down the list with others totally pushed out of the 25 by new entries.
This year we’ve specifically seen the rise of the detox tea category (largely helped by celebrity endorsements) with new entries to the table such as Bootea, taking second place overall and SlenderToxTea coming in at fourth. But we’ve also had new entries from healthy snack brands, such as Sourced Box. This brand is our newest entry, launching only this year and already building a social community of 28k followers which brings them in at position 21.
As well as being at number two, Bootea also takes the Biggest Instagram Community crown, and it’s not hard to see why. Their Instagram feed doesn’t focus on the product as much as promoting healthy living and clean eating – the lifestyle that they know their target audience will love – and using Instagram at its best.
Marley Spoon takes the Fastest Growing crown year on year. Their Instagram account is stuffed with mouthwatering food pictures, all made from ingredients in their boxes, and their Twitter features recipes, podcasts and Periscope videos of chefs preparing meals live on air.
However, when it comes to YouTube, Juice Master takes the top spot for community size. Their channel is crammed with healthy juice (and food!) recipes, all presented by the energetic and charismatic Jason Vale – the founder of Juice Master.
If we’ve missed any brands we should have included give us a shout, in the meantime let us know what you think about the winners and losers in the sector.