3 June 2016 | Team Tamar

6 Ways To Accelerate Page Speed Load Time

The amount of time it takes for a webpage to load can make a big difference to a site. 40% of users will leave a website if it takes more than three seconds to load and a page response delay of just one second can lead to a 7% loss in conversions. Those kinds of numbers cause big losses for brands. When you factor in that page speed load time is also a ranking signal for Google, then making sure your website is optimised for speed becomes vital. Here are some of the best ways to improve page speed;

#1. Upgrade Hosting – Investing in your hosting is the simplest way to improve your site speed. Cheaper hosting services tend to share server space among many other sites, meaning that the performance of your own can be impacted. Upgrading to a dedicated server will help as it will host only one site.

#2. Optimise Your Code – When it comes to code, there are a few things you can do to speed up your pages loading time. One of those is making sure that above-the-fold content is loaded first. To do this you need to make sure that no scripts are blocking the HTML. If there are any then these can be loaded asynchronously. Another way to optimise your code is to minify the HTML and CSS. This essentially simplifies the code whilst it still performs the same functions.

#3. Clean Up Redirects – Redirects can be very useful on a site, making sure users get to the correct pages. However, if you don’t need them then it’s much better for your site. Each redirect adds a small amount of extra time to page load speeds. Similarly, redirect chains will also increase page speeds. These can easily be corrected by removing the middle links in any redirect chains and can add valuable speed to your site.

#4. Reduce Image Sizes – Images are a common oversight for many brands. Large file sizes can often slow down web pages unnecessarily. The simple process of reducing image file sizes before uploading to your site can make a huge difference in page speed and therefore user experience. You can also compress your images to reduce size even further. Most of these tasks can be completed by programs such as Photoshop but there are also free programs available.

#5. Cut Down PluginsWordPress plugins are easy to use and can make a lot of complex tasks very simple. However, the more you keep adding, the more your page speed will slow down. Make sure you only have plugins that you really need to use. If there are any doing a job that you could do yourself maybe it’s time to get rid of them?

#6. Utilise AMPs – Accelerated mobile pages (or AMPs) are part of Google’s effort to improve the mobile user experience. AMPs simplify a lot of the code so that mobile devices can access pages much faster than they previously would be able to. It’s worth using AMP with your site as it improves customer experience and could potentially be a ranking factor in the future.

These six steps can go a long way towards improving the speed of your site. It can be the difference between a user continuing their journey with you or finding a different site to serve their purpose. Even implementing just one or two of these steps could really make the difference.

Team Tamar