4 ways in which SEO is like Game of Thrones
Game of Thrones is very much the big topic of discussion at the moment – whether that’s on social media, around the watercooler at Tamar Towers, or even at dinner with your mum. Since its explosive return a couple of weeks ago, it’s all we can talk about – and we’re starting to see the parallels everywhere….
Did you know that Game of Thrones actually has quite a few similarities with SEO? Not sure what they are? We’ll tell you.
#1 We all long for the top spot
The object of SEO – as it is in Game of Thrones – is to get yourself to the top spot. Whether that’s position 1 on the SERPs, or the long coveted Iron Throne. And the way to the top? Over the bodies of your fallen enemies.
The top spot is so coveted because it can give us – and our clients – anywhere between 20-30% CTR, according to a Moz study. That’s a lot of power. Almost as much as the power over the Seven Kingdoms.
#2 It used to be ruled by a ruthless dictator
Just as the kingdom of Westeros used to be ruled by the petulant boy-king Joffrey, Google used to rule with an iron fist – handing out manual penalties left, right and center.
Lately, Google have been much more relaxed. With the exception of the manual penalties that they handed out a couple of weeks ago, they’ve been much less frequent with their penalties and algorithm updates – leading to a much calmer kingdom for all.
#3 Titles are everything
Titles are everything in Game of Thrones, and they seem to list every single thing you’ve ever done in your entire life. This can, quite obviously, get a little bit unnecessarily long. For example; Daenerys (pictured above) goes by the full title of;
Daenerys Stormborn of the House Targaryen, First of Her Name, the Unburnt, Queen of Meereen, Queen of the Seven Kingdoms, Khaleesi of the Great Grass Sea, Breaker of Chains, and Mother of Dragons.
Bit much, no?
Well in SEO, titles are the top dog too. You can’t hope to rank with poorly optimised titles, and that’s often the first port of call when you start to look at a site.
#4 SEO is regarded as a magic art by some
Not unlike the Red Priests, SEOs are regarded by some as being ‘magic’ and ‘witch-like’. There is, however, not much magic behind it. However, just like the Red Priests, we have faith. We work hard and optimise what needs to be optimised, create content where we need it, and build links where we can. We do what Lord Google demands of us, and in return we are rewarded.
The main difference between us and the Red Priests is we don’t wear a lot of red and we very, very rarely get naked at work. Although we do wish we had a client called Jon Snow…