The month in social: April
We’re only four months into the year and already social media has thrown some unexpected events at us. As another month has flown by it’s time for our social round up, this month we have seen everything; from an exciting new launch from Pinterest to Facebook continuing to expand its services.
Pinterest launched ‘How-to’ pins
Pinterest is continuing to build their business to generate revenue streams, mainly through adding advertising, but they are also focusing on improving their free features. Pinterest has launched a new dynamic Rich Pin called a How-to pin, which aims to provide step-by-step instruction for a range of activities including cooking, grooming, and crafting
What’s our view? How-to pins are going to be great for brands. With its already huge audience, Pinterest users are going to love being able to find easy how-to tutorials from their favourite cooking brands and craft shops. Pinterest is the perfect social media website for a brand that can add something shareable and creative to the mix.
Facebook partners with Ticketmaster
Ticketmaster has announced that by the end of April they will be selling tickets for a selection of events via Facebook. That’s right, if you want to bag a pair of tickets to your favourite band you will have a chance to do so, without even leaving Facebook.
What’s our view? The ongoing partnerships Facebook is creating are all about enabling users to complete a variety of tasks, such as booking event tickets, without having to leave the social platform. This collaboration precisely highlights the way in which Facebook is trying to ‘lock down’ users by keeping them on the site for tasks that they could go elsewhere for. We predict much more of these partnerships coming up.
KFC Australia misjudges social campaign
KFC Australia was forced to delete a tweet after only a few minutes as it sparked a barrage of criticism. This image of a couple on the sofa was accompanied with the tweet reading “Warning. #NSFW. Something hot and spicy is coming soon…”. It was quickly removed after Twitter users branded the tweet offensive and sexist and an apology was made by KFC Australia.
— The Radical Feminist (@thirdwavefem) April 15, 2016
We are very sorry for our earlier tweet on H&S – we didn’t mean to offend and removed it when we realised we’d made an error in judgment.
— KFC Australia (@KFCAustralia) April 15, 2016
Whether or not you got offended by @KFCAustralia's tweet, it worked coz it's trending. The hyper-offended are now advertisers' easiest promo
— Flight Facilities (@flightfac) April 16, 2016
What’s our view? Sometimes you might think something’s a good idea, when really, it isn’t. KFC took a risk with this advertisement and although some users found it offensive, others found it funny and pointed out that either way, the brand were trending and gained exposure. But, we think the moral of the story is think before you tweet.