The month in social: March
Another month has flown by, and social has thrown some, yet again, unexpected events at us. We have seen the perfect reaction to some pens gifted especially for her, and the biggest fashion magazine in the world partner with WhatsApp.
Facebook Messenger partners with Spotify
Gone are the days where Facebook Messenger was simply used for messaging friends. From ordering an Uber to sharing music, Messenger is becoming the one destination does all app. And you can now share songs and playlists that you are listening to via Facebook Messenger. By selecting Spotify from the ‘more’ option any of your Messenger contacts will be sent a link to Spotify, ready to judge your music taste.
What’s our view? 2016 is the year of messenging apps, and brands need to wake up to the value of using messaging platforms to reach their audience – just like Spotify has done.
Vogue team up with WhatsApp
Vogue are keen to ensure they can always reach their audience, and the best way they can do this is, of course, through the king of dark social – messaging. If you want the latest news directly from the runway, now all you have to do is simply WhatsApp the word ‘Fashion’ to Vogue, and you’ll instantly receive the latest runway looks. This partnership was launched for New York Fashion week back in February, and the response has been fantastic.
What’s our view? Vogue have upped their game when it comes to delivering the latest news to their target audience. This highlights once again that brands need to pay attention to messaging platforms and other dark social channels, to see just how much they can help with their marketing.
Dove measured how positive your tweets are
80 percent of women come across negativity on social media, according to Dove. So, in a bid to tackle negative chatter on social media, Dove teamed up with Twitter in their #SpeakBeautiful campaign. Simply retweet a post on Dove’s Twitter account with the hashtag, and you get a response with your personalised data to show how your tweets measure up.
— Dove (@Dove) March 12, 2016
What’s our view? This is a great way for a brand to tackle a known problem on social media (especially on Twitter, a social media platform that is notoriously used for trolling women). The Dove campaign made us all personally aware of how negatively tweets could sometimes come across. All we can say is well done Dove. 👍👍👍
Innocent react perfectly to ‘Bic for her’ pens
To ‘celebrate’ International Women’s Day, Bic kindly sent the guys, or in this case girls, at Innocent some lovely pink pens – especially for her. As you might have expected, Innocent handled the whole situation in the best possible way, with some classic British wit and sarcasm of course.
What’s our view? Brands really should think a bit harder about the gifts they send out. This was a bad marketing move from Bic. Innocent, however, responded perfectly, as always.