4 glaring mistakes you’ve made when building your website
Planning a website, or the redesign of a website, can be an exciting process. It’s a creative exercise that allows you to create something fresh and make it the way you want it. The truth of the matter is that as SEOs, we have some crucial recommendations when it comes to the development of your site and it is always best to get things right the first time around.
Today we’re taking you through four of the most glaring mistakes your web designers make when building websites that badly affect SEO.
#1 Not having a clear site structure
Architecture is vital when it comes to how well your site converts business. It’s all about the user experience, because the more enjoyable it is, the more likely users will be back for more. Having a good site structure isn’t just about how users see your site, but also about how well the crawlers can navigate through your pages.
The easiest mistake when it comes to site structure is not creating folders and having everything in the URL site just below the domain level. Make sure you implement folders. This allows people and crawlers alike to find their way while on the site. Internal linking is vital during this part of the process and should be implemented from the beginning to give a direction to the search engine crawlers.
#2 Use of long parameters and URLs
We know for a fact that developers love using long parameters when building a website. If you’re not sure what parameters are, they’re the part of the URL after a question mark and can be known as ‘query strings’. The general rule for creating URLs is to make them as short and descriptive as possible. Include keywords intelligently, and make sure they are static (as in they never change each time you visit them), as well as shareable and usable.
#3 Building your website entirely in Flash
We’ve told you about the things SEOs hate about your site not long ago, and Flash was one of our main bugbears. SEO and Flash websites don’t mix very well. Sites entirely in Flash aren’t search engine friendly nor mobile friendly because Flash isn’t able to be crawled, and Google hates anything that isn’t crawl able. Combine that with the fact that mobile-friendliness is a huge factor for rankings now and you see the problem.
Flash sites can be very appealing to the eye and some Flash elements on your site can enhance your website. Our suggestion is to use Flash with moderation when building a website and use any alternatives when available.
#4 Not having a responsive design
We’ve said before that mobile is a huge part of Google’s vision and an important ranking factor. Having a website that isn’t responsive or doesn’t have a mobile version is a one-way ticket to page three or lower, dramatically hurting your visibility and rankings.
One of the benefits of creating a responsive website is having one a single site, rather than one for desktop and one for mobile. There is no need then to have two different websites with different SEO values, meaning that you can focus your SEO efforts on a single site.
These are just four of the mistakes we encounter when brands build and design a website, but there are certainly more. But take into consideration these four issues when designing your website and remember it’s never too late to make it right!