3 November 2015 | Team Tamar

Rugby World Cup 2015: Was the result All Black (and white)?

Tamar Towers is in Chiswick, West London, just a stone’s throw away from the spiritual home of rugby – Twickenham. So at the start of the Rugby World Cup 2015, we couldn’t help but get involved in the excitement. Being search specialists, we decided to look at the countries that were keen before kickoff.

We looked at Google trends data to create this lovely infographic, ranking all the countries participating and posted it on our blog before the kick off – so we thought it would be nice to look at how the results turned out. Was there any correlation between the search results and the overall rankings of the countries in the end?


We were skeptical at first, but it seems like the search trends data was pretty accurate. Our #1s – Australia’s Wallabies – made it all the way to the finals, before being defeated by their Oceanic rivals and our #4 – the New Zealand All Blacks.

South Africa, who ranked at 2nd place on our infographic, fared only a little worse in real life – coming it at 3rd after their victory over Argentina (who surprisingly ranked all the way at #10 on our league tables.)

Some countries – Samoa, Tongo, Namibia – didn’t chart, however, as they all rank outside the world’s top 130 for internet usage.

Japan also did not feature in our infographic, as there was no data set for them. We thought this was odd, as Japan is notoriously an internet-using country, with an impressive penetration rate of 86%. However, after checking their data post-Rugby World Cup we can see that the term ‘japan rugby’ has had an increase of over 5000%. Not surprising, considering the way they played in their first game against South Africa.

The home nations didn’t fare too well in our league tables. Ireland was the highest ranking, coming at position 7. They managed to make it all the way to the quarter finals, before losing to Argentina.

England ranked at #8, and were knocked out after their defeat at the hands of Australia – much to everyone in the office’s disappointment. Scotland came up next, at number 9. Like England, they didn’t make it far either – though they did better than us!

Surprisingly, Wales was the lowest ranking home nation, at number 11, yet they managed to make it all the way to the quarter finals before being eliminated at the hands of South Africa.

So did the data reveal anything in the end? Nothing concrete – after all, the success of the winning teams probably lay mostly in the hands (and feet) of their amazing players. But it’s nice to see a little correlation in there – especially for us fans, who spend so much time and energy supporting our home team.

But congratulations to New Zealand on their win! We’ll beat you next time.

Team Tamar