10 September 2014 | Tanya Goodin

Tamar’s #DigitalHistory – The story of Twitter

Blog-TwitterWhen you look at the social media landscape as it stands today, you’d be forgiven for thinking that Twitter was one of the first big success stories of Web 2.0. You can’t watch a live TV show without seeing a hashtag flashing up on the screen, and every plumber or tradesman seems to proudly display the Twitter bird on the side of their van.

In reality, Twitter was actually a bit of a late-comer to the party, only really making a real splash in 2009/10, when Facebook and MySpace had already entrenched themselves as social behemoths. Founded in 2006, Twitter only topped 1 million users 2 years later in 2008 – quite a slow growth in comparison to some of the apps and platforms which are emerging today.

Despite this relatively young status, Twitter has grown to become one of the most famous and talked-about sites on the internet in 2014.

Twitter, tweets, hashtags and retweets are all in the dictionary. Over 50% of the adverts shown during the last Superbowl contained hashtags; the ‘Arab Spring’ revolution relied heavily on the ‘micro blogging’ platform; Twitter trolls (and heroes) regularly make headlines in the international press; and over 80% of world leaders use the service to communicate with their followers.

All these facts and figures show how well Twitter has embedded itself in global life – and that’s why we’ve made Twitter the focus of our latest #DigitalHistory infographic.

Following our #DigitalHistory retrospectives of Facebook, Google and YouTube, our Twitter edition tells the story of how Twitter has grown since its 2006 inception.

Take a look through and you’ll learn how quickly the platform expanded, when all your favourite features were added and why 2010 is undoubtedly the biggest year in the company’s history.

We’re really pleased to be highlighting a platform which we at Tamar use on a daily basis – and which many of our clients have conducted award-winning campaigns on.

If you like it too, why not tweet about it?


Tanya Goodin

Tanya Goodin

Founder of Tamar