Did #CyberMonday live up to the hype?
As we speculated in our previous blog #CyberMonday has yet again proven to be a hit in the e-commerce world, with online sales increasing by 20.6% compared to 2012.
The demand for mobile commerce has shot up significantly compared to previous years, as we discussed in our #mChristmas series of posts, with mobile traffic representing 31.7 % of all online traffic, that’s an increase of over 45% since 2012.
Smartphones achieved 19.7% of all online traffic compared to tablets at 11.5 %. However, smartphones were shown to be mainly used for browsing purposes, rather than online transactions where tablets took the lead. Overall, there were more purchases made online using smartphones and other mobile devices on #BlackFriday and #CyberMonday than ever before.
Online retail giants eBay and Amazon enjoyed the benefits of #CyberMonday with eBay’s sales increasing by 16% and Amazon’s sales increasing by 13% compared to 2012.
We were spoilt for choice this year, with the range of deals and discounts from various online retailers. If you’re fashion crazy, then it would have been great news, with many fashion stores such as Dorothy Perkins discounting everything online for 24 hours.
On the downside, data from Perrius indicates that retailers could potentially have seen a much higher increase if it wasn’t for a NatWest banking hiccup which led to a 5% drop in conversions.
Besides this, #CyberMonday was a huge success, with a massive improvement in online sales especially with the assistance of our handheld devices.
It will be interesting to see if Boxing Day sales prove to be an even greater success than #CyberMonday this year…