#CyberMonday – the busiest day for ecommerce?
I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments firm Sage Pay think the figure will top half a billion pounds.
Cyber Monday is the first Monday of December, the day that historically attracts the most online shoppers. Most people will have recently been paid and the sudden realisation that it’s December will prompt many to make a start on their Christmas gift shopping. Credit card provider Visa are also forecasting that there will be 7.7 million online transactions today, an increase of 16% on #CyberMonday 2012.
John Lewis said they anticipate a peak time of 8pm for traffic to their website with iPads, cashmere and Ugg boots likely to be the most desired items.
It’s likely that handheld devices will be responsible for as much as half of all traffic to ecommerce sites this #CyberMonday. The growth of mobile commerce will continue to outstrip the growth of online sales over desktop devices for some time to come, as we have recently focused on in our mChristmas series of posts.
But #CyberMonday won’t be the busiest shopping day of the year, according to Experian, which estimates that Brits will make 115 million visits to retail sites on Boxing Day. It estimates that 150 million retail purchases will be made this month, totalling about £10.5 billion.
Retailers are reacting aggressively to the expected flood of visitors, with many offering Cyber Monday special offers and discounts. Right, I’m off to search my inbox for more pre-midnight discounts. Only retailers offering 30% or more off need apply…