We’re dreaming of an mChristmas…
Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with Gartner predicting that mobile Internet use will surpass PC browser-based Internet use by the end of the year.
Nowhere is this shift to mobile more important than in the world of ecommerce. And, as we all know, the most important time of year for the retail sector is the run up to Christmas. 44% of UK smartphone owners have said that they will be doing some of their Christmas shopping on their phone this year. Add in the relentless rise of the tablet and mobile strategy is going to be vital to a successful Christmas trading period for all online retailers.
This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. We’ll be focusing more on mobile over the next few weeks and looking at what retailers can do to ensure a lucrative mobile Christmas presence.