Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?
If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue from their search campaigns. So, to recap, we have looked at:
This week, we look at traffic, conversion rates and revenue, and how together they’re integral cogs within the RevenueMapper™ tool.
As a component within RevenueMapper™, traffic is essentially your click-through rate (in relation to rankings for your keywords) multiplied by search volumes for those keywords.
As you would expect, there is a correlation between rankings and click-through rates (see below) and therefore, it should be in every brand’s (with an online presence) interests to rank as well as they can for their traffic-driving keywords.
In short, conversion rate is the ratio of visitors who come to your website casually, but then “convert” into a desired action i.e. make a purchase or sign up to a subscription etc.
There are many ways through which you can improve your conversion rate, but here are a few:
- Take a logical and systematic approach to optimising your website’s performance, such as improving site/page speeds.
- Gather customer feedback – in order to better user experience, ask them what would they like to see improved?
- Carry out A/B testing. “A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success.” So, this may include tweaking the language used on a call to action e.g. “Add to Cart” to “Buy Now”. Then measure which iteration performs better for your needs.
Using a custom algorithm, RevenueMapper™ is able to intuitively project how much revenue you could make based on a combination of the above, plus industry standard CTRs and average order values – fancy, huh?
There’s no denying that RevenueMapper™ is an incredibly useful tool – even if we do say so ourselves!
Even in tough economic times, SEO continues to offer an “unrivalled return on investment”, which is precisely why you should inquire about RevenueMapper™ today.