23 September 2013 | Team Tamar

Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?

If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue from their search campaigns. So, to recap, we have looked at:

Introduction to RevenueMapper™
Brand Strength: The Role Click-Through Rates Play in RevenueMapper™
Search Volumes and Rankings and their Significance in RevenueMapper™

This week, we look at traffic, conversion rates and revenue, and how together they’re integral cogs within the RevenueMapper™ tool.

Traffic

As a component within RevenueMapper™, traffic is essentially your click-through rate (in relation to rankings for your keywords) multiplied by search volumes for those keywords.

As you would expect, there is a correlation between rankings and click-through rates (see below) and therefore, it should be in every brand’s (with an online presence) interests to rank as well as they can for their traffic-driving keywords.

Search-CTR-curve-2011

Conversion Rate

In short, conversion rate is the ratio of visitors who come to your website casually, but then “convert” into a desired action i.e. make a purchase or sign up to a subscription etc.

There are many ways through which you can improve your conversion rate, but here are a few:

  • Take a logical and systematic approach to optimising your website’s performance, such as improving site/page speeds.
  • Gather customer feedback – in order to better user experience, ask them what would they like to see improved?
  • Carry out A/B testing. “A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success.” So, this may include tweaking the language used on a call to action e.g. “Add to Cart” to “Buy Now”. Then measure which iteration performs better for your needs.

Revenue

Using a custom algorithm, RevenueMapper™ is able to intuitively project how much revenue you could make based on a combination of the above, plus industry standard CTRs and average order values – fancy, huh?

To Conclude…

There’s no denying that RevenueMapper™ is an incredibly useful tool – even if we do say so ourselves!

Even in tough economic times, SEO continues to offer an “unrivalled return on investment”, which is precisely why you should inquire about RevenueMapper™ today.

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Team Tamar