8 July 2013 | Tanya Goodin

Tamar delivers latest search report – Royal baby causes search bump

TamarSearchReport-RoyalBaby-ImageAs the Duchess of Cambridge approaches her due date, speculation surrounding the royal baby’s gender, sex, name, and even hair colour has intensified online and this has been reflected in baby-orientated search traffic.

Our latest SEO whitepaper – “Special Search Report – the Royal Baby” – offers some interesting insights into how users are searching online about the royal baby.

One finding that interested us was that there has been much more interest in a ‘royal baby girl’ (as opposed to a boy) since Kate’s pregnancy was first announced.  

And, maybe predictably, we also found a significant amount of interest in the royal baby, not just from the UK, but also from our neighbours across the pond.

Some more key findings from our report include:

  • Search queries for all terms around ‘royal baby’ have increased by 178% in the last 12 months.
  • Search queries for ‘royal baby girl’ have increased by 525% in the last 12 months, whereas search queries for ‘royal baby boy’ have increased by a more modest 356%.
  • Canada is the second most interested country in the ‘royal baby’ after the UK.
  • If the data in our report represents any kind of insider information we predict the royal baby will be a girl and will be named either Alexandra or Victoria.  You heard it here first.

With the royal baby rumoured to be due literally any day, now couldn’t be a better time for you to take a peek at some of the fascinating insights in our report. Click here to download your copy, along with all of our past white papers.

Tanya Goodin

Tanya Goodin

Founder of Tamar