YouTube set to announce paid subscription channels
Paying for YouTube. No this isn’t an April Fool’s joke, this is the news that YouTube is set to launch a paid subscription for some of its specialist channels. A move which could happen as early as next week!
Rumours have circulated for a while now that YouTube were thinking of monetising some of its specialist content. In fact the code found in the February Android app update even mentioned subscribing and unsubscribing from paid YouTube channels. So it’s not a massive surprise that the move will include up to 50 subscriber YouTube channels, with subscriptions rumoured to cost around £1.28. Potentially giving subscribers access to exclusive videos, TV shows and films, as well as removing adverts from free videos.
In response to the report, a YouTube spokesperson told Mashable, “We have nothing to announce at this time, but we’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”
Despite its current unconfirmed status we think that the predicted 45-55% split in revenue and channel producers will benefit both brands and Google. It also means that brands themselves will benefit, potentially being able to provide new updated content, as well as archived content and even stream live events. It will undoubtedly put YouTube in competition with the likes of Netflix and other streaming services. We await the Google’s confirmation on the plans, and will of course update you on what it means for brands and give you our thoughts on the service update. What content is worth paying for these days? Pretty soon, with YouTube at least, you’ll be the judge of that…