31 May 2013 | Team Tamar

Project 18 Countdown – Celebrating 18 Years in Digital

BlogImage-18Unless you’ve been hiding under a rock for the past few weeks, you can’t have failed to notice that Tamar are gearing up to celebrate a pretty big milestone – we’re turning 18! Yes, that’s right, almost 18 years ago Tamar was created by our CEO and founder Tanya Goodin (who still owns and runs the business today!) and we’re still going strong all these years later.

As you might imagine, we’re doing all sorts of things to celebrate – one of which is a unique piece of research we’ve been carrying out over the past few months.

Over the 18 years Tamar has been going, the world of ‘Digital’ has changed in leaps and bounds – back when we started, Google wasn’t even a thing, and Apple products weren’t the sleek pocket-adorners they are now. So we wanted to take a look at just how much digital has changed over these last 18 years.

So, we approached 50 of the industry’s most prolific and well-known faces – journalists, brand owners, commentators and experts, all of whom have witnessed some of the biggest changes. We asked them to name their Top 10 “Defining moments” from the past 18 years, from a shortlist of almost 100 milestones.

Tamar Project 18Well, the results are in and we’ve collated the results in a white paper which we’ll release on the big day. But as this is a big occasion for us here at Tamar, we’re not stopping with a plain old white paper – no, we’ve gone one step further!

From today, you can download our “Tamar18” iPhone app, which will count down the Top 18 results over the next two and a bit weeks. Each day another milestone will be revealed – along with some interesting facts and a little bit of trivia for you to challenge yourself with. Once the big day is here (June 16th) you’ll have the entire list – before anybody else sees it.

Why not get in on the celebrations by downloading the app today? It’s completely free (and doesn’t contain any other hidden surprises like adverts!) and we’d love to share our birthday festivities with you.

Let the countdown begin!

Team Tamar