Spotlight: The Model for Identifying Influencers | Parenting
By now, the need to build relationships with influencers should be something you consider necessary for your brand. As previously mentioned, these bloggers offer sincere and honest opinions in products/services reviews, and are becoming a trusted source of information for your consumers. Incorporating influencer engagement into your brand’s marketing strategy is definitely the way to go. If you’re still not convinced, here are a few interesting Technorati findings to bear in mind:
- Today, blogs are the third most influential digital resource (31%) when it comes to your consumers purchasing decisions. Retail sites have the most influence (56%), followed by brand sites (34%).
- Blogs are said to shape a consumer’s opinion more than sites like Twitter
- Consumers trust blogs for motivating purchase decisions more than Facebook
- The smaller the community, the greater the influence – discussing ideas and sharing information is where real value lies, which isn’t always available on Facebook pages
- Bloggers can teach your brand a thing or two about what content works for your consumers
For this week’s Spotlight, we’re taking a look at the parenting bloggers. You may or may not be aware of the fact that blogging is becoming an increasingly popular outlet among many parents here in the UK. The largest UK community of active parenting influencers, Tots100 has over 4,000 registered parenting blogs. Even though the mum’s are leading the way, there are hundreds of great daddy bloggers too!
So, who are the Top 5 UK parenting bloggers according to Spotlight?
No.1. Who’s the Mummy?
Sally blogs about the fun things her and her seven year old daughter Flea get up to, from swimming to travelling. This mother-daughter duo is not keen on the colour pink and early mornings. Sally and Flea live by the following motto “it’s fun to have fun but you have to know how”. Who’s the Mummy takes first place in our Spotlight because of the large number of engaged readers who regularly comment on posts. The blog also has a strong social media presence and visibility.
No.2. Mummy from the Heart
Michelle is a successful UK parenting blogger who has been writing about her family life, parenting experiences, Christianity and positivity since 2008. Last year, she was able to travel to Ethiopia and Belarus thanks to her popular blog, which has opened massive doors for her to help out with charitable causes. She has three children – a nine-year-old son called ‘JJ’ and five-year-old twin daughters who she calls ‘Miss M’ and ‘Miss E’. Michelle says that her USP is her honesty as she tells it as it is with a positive smile. This blog has been in the parenting blogosphere longer than most of the other parenting blogs and receives a lot of reader participation.
No.3. Frugal Family
Cass is working mum of two who believes in exercising healthy spending to habits as a family as well as finding the quality time at home with the kids. They have managed to change the way they spend enough so that Cass is able to reduce her working hours to drop her children off at breakfast club and collect them from school. The Diary of a Frugal Family is about the family’s journey through life including family friendly frugal meals and ways that they have discovered how to save money. Cass also plans on turning the blog into a book for her children in the future. The Diary of a Frugal Family has a great visibility and is 3rd in this week’s Spotlight.
No.4. Mostly Yummy Mummy
‘Mostly’ is a stay-at-home mummy who describes herself as a “truly blissfully happy playing (occasional) domestic goddess to the long suffering Mr Mostly and (mostly) yummy mummy to her four children, two of which are now in their teens. She writes reviews of her children checking out certain toys/product as well documents her everyday experiences. Her blog is available to Kindle readers too. ‘Mostly’ has a large Twitter following which has quite an impact when it comes to driving traffic and page views to her blog, therefore putting her in the 4th Spotlight spot.
Jennie is a very busy mummy. She writes her posts on parenting, pregnancy, weaning etc with honesty and from the heart. Our 4th parenting blog Edspire is used to document the changes and transformations of their new house into a family home. Edspire certainly has the visibility and readership to be scored as the 5th UK parenting blogger in our Spotlight.
Up and Coming. Whiskey for Aftershave
‘JallieDaddy’ is not your average kind of Dad. In his late forties, he became a dad to three-year-old twins Jake and Elle for the first time. He started this blog in the hope that his parenting journey might be of interest to other dads, mums and visitors. His life’s great adventures include the weird, the wonderful, highs, lows and everything in between. He writes about his experiences of pregnancy, babies and raising twins from a man’s perspective. “So if you’re enticed by the possibility of a grown man being reduced to a quivering wreck by 2 very small people then watch this space!”
A Spotlight database of influencers for your vertical will include the following information:
» Name and online contact details
» Social presence details – Twitter etc
» Website details and targeting info
» Influence Rank scoring