Latest Facebook news feed release – what does it all mean?
In what is fast becoming the most eagerly anticipated/dreaded moment in most Facebook users’ year, Facebook have this week announced the latest iteration of their news feed – making some pretty sweeping changes that will “change the way we use Facebook”… or something like that anyway. Don’t they say that every time? One thing is for sure – it’ll take the average Facebook user a few months to get used to, and you can expect a few tantrums in the meantime…!
Either way, you’ll get to judge for yourself in the next few weeks, as the new news feed is being rolled-out gradually – with the option to ‘opt in’ for an early preview by visiting http://www.facebook.com/about/newsfeed
Here’s a few screenshots provided by Facebook Studio, which highlight some of the major changes…
The other major change is apparently going to be the consistency of your feed experience with mobile and tablet devices. The new feed will provide the same options (and the same content) whether you’re browsing on a PC, a tablet, a mobile or a TV – something which the current feed fails to do.
So what impact will this new layout have for brands? Well, ultimately it’s going to be less of a change than the timeline switch was – brands themselves won’t need to make any changes to their pages. What you WILL have to do, however, is ensure that the content you are sharing is optimised for the new feed. Use of imagery will become more important, and making sure your cover photo is eye-catching will be a winner too.
Once it gets rolled-out to all users we’ll have a much better idea of the impact it has, but for now why not sign-up for the early release and give it a try yourself?