US Sees Twitter and Nielsen Establish Social TV Rating
A new social reach metric for Social TV and analytics has been announced in the US by Nielsen. During a year where second screen
viewing has become even more popular, this is a significant move for the industry and programmers developing increasingly more captivating TV.
Nielsen are the leading provider of insights into what consumers watch and buy. Twitter, have combined with Nielsen, and announced a multi-year agreement to create the ‘Nielsen Twitter TV rating’ for the US market. The standard metric will begin commercial use in Autumn 2013, and will measure television engagement.
Combining the increasingly popular second screen viewing with the trend for engagement with others whilst watching television, Nielsen aim to make TV a truly social experience. Twitter provides the opportunity to engage, connect and voice their opinions with not just friends, but also companies themselves. Providing instant feedback to television programme providers and advertisers.
Nielsen are an international business with a presence in over 100 countries, so it’s surely only a matter of time before a similar metric is rolled out in the UK.