Online vs. Bricks and Mortar Shopping
New research from Tealeaf has shown that consumers are more likely than ever before to choose the ease of online shopping, over bricks and mortar stores.
Out of 2,071 adults, 83% choose to use online shopping to make purchases.
Among the 34-44 age group, 85% prefer e-commerce.
The report looked at devices consumers use when researching and purchasing travel, retail, banking and financial service products.
While bricks and mortar stores are popular research method for retail shoppers 1 in 5 consumers visit a high street travel agent when researching a holiday 90% choose to book online.
Interestingly, the report shows that smart phones play a very important role in retail shopping- a quarter of UK consumers have used their devices to access online research.
- 29% of 34-44 year olds choose to make retail purchases on their smart phone.
- 19% of 18-24 year old uses the Smartphone platform in this way.
- 71% of smart phone owners researched products on their mobile, with 32% doing it on a weekly basis.
38% of users, who research their product on their mobile, then go on to purchase in store. Compared to 25% that make their purchase on their smart phone.
Not only does this research encourage brands to optimise there sites and promote them in the best way possible, it also suggests the increasing importance of investing in mobile websites,as well as suggesting that in the future apps will also become more important.