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Google Redesign Their Search Engine Results Page

Aqil Rouf
Aqil Rouf
Digital Content Specialist
9 November 2012

Earlier this week, Google unveiled a redesign of their search engine results page (SERP). Nowadays, more of us are accessing the internet via smartphones and tablets; heeding this technological shift, the overseers of search have decided to revamp their SERP so that it’s more consistent (in terms of user experience) across smartphones and tablets as well as PC’s.

So what’s new?

Before we get into that, it’s important to note that the abovementioned tweaks are currently being rolled out to Google.com users in the US, although some UK-based users have reported that they’re already starting to see these changes live.

Right, where were we? Ah, yes – so what’s new?

Firstly, the sidebar navigation (web, images, maps, search tools etc.) now features above Google’s search results, which in turn has freed up white space. According to Google’s Lead Designer, Jon Wiley, this has allowed the search giant to provide more relevant content via their “Knowledge Graph”.

Knowledge Graph?

“The Knowledge Graph is about collecting information” – Shashi Thakur

Back in May, Google announced Knowledge Graph – “the next frontier in search”. Whereas before, Google were mainly supplying us with paid, organic and local results, now we will also receive more in-depth results that combine visuals and text, and will feature on the right-hand side of search results as well as above (in a carousel). So, for example, if you were to search for “museums in London”, you would see the following:

At present, there are not that many searches that utilise Knowledge Graph, which consequently means that white space will be a familiar sight for many. Nevertheless, we’re certain that Google will seek to integrate this feature into more search queries very soon.

Let us know what you think of Google’s SERP revamp in the comments below.

Tags: Google, SEO, SERP


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