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Tamar’s Friday #FailureToLaunch #17 – Very Tatty Indeed

Henry Elliss
Henry Elliss
Managing Director
24 February 2012

This week’s collection of #FAILs includes one particular type which seems to be becoming a social media classic – in the bad sense of course. Namely: Copyright infringement, being discovered by fans and consumers. How brands think they can get away with it in the days of social media is beyond me, but they still try. Let’s dive straight in…

Tatty copy, or Devine inspiration?

Claire’s Accessories are no strangers to people accusing them of stealing their ideas, and one brand in particular seems to have had more experience of this than most. Tatty Devine, a jewellery maker with a very popular blog, was alerted to some serious copying of her designs this week. And it wasn’t just one or two “coincidences” either – check out her blog post for all the details, but our favourite example is included below:

As of the time of this going to “print”, Claire’s Accessories hadn’t made any official comment on the matter, though it’s obviously been causing a bit of a storm in the social media circles – including Pinterest, which was apparently awash with people spotting the similarities. Tatty Devine posted an update to explain that they were taking legal action, so expect to see a hurried apology and some sort of compensation offered…

An incident on the strategy

The train operators London Midland came under fire last week for using what most people agreed was a less-than-appropriate tone in some of their tweets, after a member of the public was killed on a railway line.

After the incident, the London Midland twitter account posted an update advising delayed customers to “Go to the pub – things will be rubbish for at least the next hour.” This was followed-up by several equally callous replies to people tweeting enquiries, including one explanation that they “Can’t stop someone jumping off a platform in front of a train I’m afraid”.

London Midland have since apologised and removed all traces of the updates from their Twitter account, but as is usually the case (as Ed Milliband learnt recently) there is ALWAYS somebody on hand with a screen-shot when you need them least…

Not so super-injunctions

The story which seemed to dominate the news for large parts of 2011 – that of celebrity super-duper-injunctions – seems to be creeping back in to the press this week. The role that social media played in the “breaking” of many of the injunctions is also being discussed – though Ryan Giggs (for example) seems to have focused his ire on one particular newspaper, having apparently tired of his grand plans to sue Twitter…

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