Home | Social Media, Uncategorized

10 Interesting things we learnt about Facebook through their IPO

Henry Elliss
Henry Elliss
Managing Director
3 February 2012

Normally at this point on a Friday I’d be busily scouring the web for FAILs to talk about in my “Failure to Launch” column. However, because it’s been a bit of a quiet week on the FAIL front – and more importantly, Facebook has seen one of the biggest anti-FAILs (aka WIN!) in online history – I thought I’d share some of the fun things I learnt about Facebook through their IPO announcement this week. Feel free to share your own if I’ve missed any good ones – drop me a note in the comments!

  1. Facebook’s revenue in 2011 was a whopping $3.1 billion, with profits over over $1billion. Quite impressive – even more so when you consider it has jumped from just $153 million in revenue in 2008 – a year when they made a lost of almost the same amount.
  2. An impressive 12% of that revenue came from one company alone – game publisher Zynga, creators of Farmville and Mafia Wars. Money earned through the fees paid by Zynga to host their games on Facebook accounted for 12% of all Facebook revenue in 2011.
  3. Zuckerberg might be super-rich, but he has arguably one of the WORST signatures in history. Check it out for yourself here – Mark Zuckerberg’s Signature. It is, as the Guardian rightly pointed out, “crappy”.
  4. After the IPO, Zuckerberg is estimated to be worth over $28billion – quite a jump from the $500,000 he currently takes as an annual salary. Just like Steve Jobs before him, Zuck will take a slight pay-cut after the IPO, reducing his salary to just $1 a year.
  5. He might not be paid millions, but the perks of being the founder of Facebook certainly make things slightly more cushy for Zuckerberg – amongst the perks listed as part of the IPO were the use of a private jet, and a personal security detail at all times.
  6. As Reuters’ Anthony De Rosa pointed out on Twitter, the IPO documentation confirms suspicions that Facebook is currently or has been “restricted” in China, Iran, North Korea and Syria.
  7. Those of you who came out of ‘The Social Network’ feeling sorry for some of the other early co-founders/hangers-on, including Dustin Moskowitz, Eduardo Saverin or Sean Parker, will be relieved to know that each of them are predicted to come out of the IPO with over $2billion in share value…
  8. One of the most news-worthy winners from IPO was graffiti artist David Choe, who accepted stock options rather than a payment when he decorated the company’s Palo Alto offices back in 2005. Choe’s shares are now estimated to be worth £126million! You can watch a video of Choe painting the offices with Zuckerberg on his YouTube channel
  9. Other notable “winners” in the deal include U2 front-man Bono, whose venture capital firm “Elevation Partners” are said to have over £76million invested in Facebook.
  10. Data released with the IPO included a lot of data about where Facebook is most popular. According to the reports, Chile, Venezuela and Turkey all have an 80% penetration – in other words, 80% of all people in the country have Facebook accounts.

-
No wonder he looks so happy…!

LEAVE A COMMENT

HOME | WHAT WE DO | CULTURE | THINKING | BLOG | REQUEST A CASEBOOK

IGNITING DIGITAL BRANDS | SEO | SOCIAL | MOBILE | JOBS | TALK TO US

CELEBRATING 19 YEARS IN DIGTAL
© TAMAR 2014