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Tamar’s Friday #FailureToLaunch #6 – Like a Klout round the head…

Henry Elliss
Henry Elliss
Managing Director
28 October 2011

It’s been another good week for interesting and funny FAILs online, not just in the world of marketing but on Twitter especially. As usual, we’ve put together ar weekly round-up of some of the best examples from the week.

If you spot a good story that we should feature in a future edition, why not drop us a tweet? We’d love to get your suggestions, especially if they’re clangers we’ve not spotted! Go on – tweet us!

“Let’s proactively engage with marketing!”

Like some of the best things in life, this site seems to have reached real popularity once it stopped updating, which is a real shame. Perhaps the extra traffic they’re getting will inspire them to start up again? Either way, take a look at “Things Real People Don’t Say About Advertising” for some real marketing-based funnies.

The premise of the Tumblr is fairly simple – sarcastic jibes at the way some marketeers speak. The sort of things you will have heard 100 times when talking to over-zealous sales people… Here’s a couple of our favourite examples:

Don’t just take our word for it though, go read the rest on the Tumblr…

Klout and about

Klout, the online “influence measurement” tool, caused ripples of dissent in their communities this week when they relaunched their algorithm – resulting in a LOT of people with bruised egos as their Klout scores dropped like a stone. As they explained in their corporate blog on the change:

A majority of users will see their Scores stay the same or go up but some users will see a drop. In fact, some of our Scores here at the Klout HQ will drop — our goal is accuracy above all else. We believe our users will be pleased with the improvements we’ve made. Below is a distribution of the Score changes. You’ll note large decreases in Score are rare.

Whilst they seem confident that most people’s scores will go up, the comments thread beneath the post tells a different story – as did Twitter in the hours after the change. Several bloggers have weighed-in on the change, including “Out of 479 Klout Scores, 433 Dropped” and “Panic About Your Klout Score Is Just Plain Silly” too. However, there are no reports of any Klout-based suicide attempts yet, so all may be better than the internet might have you think.

Whilst the change has certainly upset a lot people (they should try working in SEO – algorithm changes are ALWAYS a stressful time!) we were more interested to notice the slightly revisionist change Klout made to people’s score graphs. Rather than showing the drop in the graph, Klout retroactively went back and adjust people’s scores using the new algorithm for at least the past 30 days – making it look as if nothing has changed. Seems a bit like rewriting history to us…

Don’t be a Diva – just shut up!

Depressingly, despite some REALLY prominent examples in the past year or two, barely a week seems to go by these days without another example of bad social media customer service cropping up. This week’s corker comes in the shape of Diva, an Australian jewellery brand. As this blog post explains, they have upset their shoppers by launching a new line of Playboy-related items…

Their Facebook Page has become a place where people are posting their commentary on society and everyone is saying nasty things to each other. It’s not pretty. A new Twitter hashtag #boycottdiva has cropped up. Petitions are being signed. And fake Facebook Pages have been created to mock the Diva line. Yikes.

Looks like they have their work cut out for them to get out of that hole.

Another brand who could do with addressing issues on their Facebook page is Moleskine – we won’t go in to the gory details, but here’s a snapshot of one of the comments currently sat on their timeline, so you can judge for yourself:




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