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The Subscribe button – yet another ‘me too’ from Facebook

Milly Diaz
Milly Diaz
Associate Director of Social Media
16 September 2011

Have you heard? Facebook rolled out a new feature this week — the ‘Subscribe’ button.

It essentially does what it says on the tin. Once you activate it, people can subscribe to see your ‘public’ Facebook Wall Posts.

Being the Facebook pessimist that I am, I’m definitely more under-whelmed than impressed by the feature.

In a previous blog post I’ve mentioned my disappointment with Facebook’s ‘me too’ development strategy. This new development (sadly) looks to have been developed to counter the Google+ threat. It also feels like an attempt to be more Twitter-like.

It’s also disappointing to see Facebook move further and further away from what attracted me to it in the first place – a private place to keep in touch with personal friends and contacts.

In my opinion, the only people the subscribe button makes sense for are minor celebrities, industry leaders, and journalists who don’t have a fan page. People I’m interested in hearing from, who 1) fall into the categories mentioned above and 2) are most likely to set up the subscribe button… I’m probably following on Twitter already. I don’t see the value, really, in clogging up my Facebook feed with more updates.

The thought of Twitterfying my Facebook feed makes me breakout into a sweat. There are so many tools that help me organize everyone I follow on Twitter. There doesn’t appear to be a way to organize subscriptions on Facebook (shudder).

These are my initial thoughts on the subscribe button. It’s new and I’m still poking at and prodding it.

What are your thoughts on the Facebook subscribe button?



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