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Tamar’s Friday #FailureToLaunch #2 – Sauce Factor 10!

Henry Elliss
Henry Elliss
Managing Director
30 September 2011

Following on from the launch of FailureToLaunch last week (or FLT, as all the cool kids are calling it… apparently) we’ve once again done tireless hours of research to bring you some more funny stories, mistakes and cock-ups from the world of internet marketing and social media.

By pure coincidence, there seems to be an underlying theme of naughtiness to this week’s stories, so we should probably add a “NSFW” sticker to these – there’s nothing you can’t read in your office though, just a couple of things that might make your grandma blush! So without further delay, here goes…

The Naughty Aussie Sport Stars

News broke this week of a couple of Australian athletes who had landed themselves in hot water over some inappropriate behaviour. Triple Olympic gold medallist Stephanie Rice had to make a (very tearful) public apology over a rude comment she tweeted during a rugby game last week. We won’t reprint it here, but you can read the offending comment here if you want to…

Fellow countryman and Rugby player Joel Monaghan got himself in hot water in a similar fashion earlier on in the year when, and we quote this verbatim from the Herald Sun article about the story, “[he] pretended to take part in a lewd act with a dog at a party.”

So many jokes, so little time… Either way though, here at Tamar we’re obviously not being invited to the right sort of parties!

How frictionless are you?

Twitter seemed to break-out in to a mass fit of giggles earlier this week, when, at the launch of the new Facebook features, Mark Zuckerberg dropped our favourite new phrase of 2011 in to the public consciousness. Namely: The friction-less experience.

There were too many comedy tweets to keep track of, though one of our favourites came from Ben Ayers, who simply tweeted “‘frictionless’ is the new ‘moist’”.

Best. Typo. EVER

This isn’t technically social media, but it’s certainly marketing – and quickly went viral through Twitter. Once again, we won’t reprint it here as it’s a little… frictionless. But see if you can spot the typo in this take away menu. Here’s a clue if you can’t find it: Look at the final line…

Retail “Superstar” Causes a Stir

Our favourite customer service boo-boo this week comes from Australian clothes store GASP, who this week set the cat amongst the superstar pigeons by sending a very frank and slightly insane email to an unhappy customer. You can read the entire post here, but our favourite line is the following:

Chris whom served you is a qualified stylist whom has a sixth sense for fashion, and Chris’s only problem is that he is too good at what he does, and as I am sure you are aware, people whom are talented, generally do not tolerate having their time wasted, which is the reason you were provoked to leave the store.

And finally… Scarlett Johansson

Voluptuous actress Sca-Jo (that’s much easier than typing her name, isn’t it?) has finally broken her silence over the nudey pictures of her that surfaced on the internet a few weeks ago.

You can see a video of the interview here, but our favourite bit of coverage around this came from gossip-monger website Holy Moly, who had the following to say about it:

All in all it was a wonderful time for everyone. Everyone except Scarlett herself, that is. She had become the naked victim of an unspeakable crime.

These poor naked celebrities, they do have it tough, don’t they?




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