15 August 2011 | Team Tamar

YouTube scores a win – but what are you watching?

According to a report that came out last week, YouTube scored its biggest month of traffic ever in the UK last month. YouTube apparently accounted for 1 in every 35 UK Internet visits in July and the uplift was credited to massive growth in mobile viewing.

What I would love to know is what exactly are people watching on their mobiles?

Amateur videos featuring things like cats doing silly things? Or is there a preference for the slick productions being uploaded on to thoughtfully curated branded channels?

One of the recent grads in the office told me that she uses YouTube to listen to her favourite music on the bus ride into work via a playlist she’s created on her YouTube channel.

I wonder if there are many more people utilising the platform in the same innovative way!

The stat is a great piece of ‘ammunition’ to present to clients because it is apparent that investing thinking time into how a brand can potentially connect with people in their key target demographic on YouTube could give them a distinct advantage over their competitors.

But knowing what type of content plays well on the platform is key to developing a sound strategy.

Final note — it can’t be ignored anymore – mobile has really and truly arrived. Brands who aren’t at least starting to look at optimising their mobile will be left behind.

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Team Tamar