Home | SEO, Social Media

Shareable Content: The key to SEO success in 2011 and beyond…

Asad Imam
Asad Imam
Head of SEO
16 August 2011

Some might argue that the inclusion of social media signals into search algorithms has been one of the most prolific disruptions in the world of online marketing. In a pre-social media dominated world, every link added on a website was considered as a vote. Now links shared via social channels are being considered votes and thus affecting search engines search results. Nothing enforces this more than the Google Panda update.

SEO success now hinges on the ‘shareability’ of your content through social spaces.

In order to adapt to this changing paradigm the following are some methods for making content more shareable:

  • Content- Because sharing is so important, it is vital to produce original and interesting content. You can do this by including interesting facts, sharing opinions on hot topics or  incorporating interesting images.
  • Add social plugging buttons- Now that you have interesting content on your website you must incentivise the reader to share it by including social buttons such as a Facebook like button or the Google +1 button.
  • Use Infographics – It is understandable that some topics don’t offer much wiggle room for writing interesting and fun content. In such cases graphs, tables and data relevant to the website’s products or services could be used to produce an infographic. Infographics have become effective in creating content that interesting, engaging and likely to be shared by users, predominantly within your target audience.

Content has always been ‘king’. What is different now is the inclusion of the social media elements in rewarding websites that hosts valuable content. Never before have the voices of the masses been given so much power and the sooner the webmasters understand this and implement these principles, the better it will be for their rankings.

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Quality vs. quantity

In my previous blog I mentioned how search engines are utilizing social signals to reward fresh and original...

New Twitter phenomenon

TwitterJobSearch, has introduced the first “smart” search engine. This means that it extracts the...

Google’s next skirmish in the social media wars

No one in the search world was remotely surprised when it surfaced this week that Google is making plans...

Happy customers drive good SEO

There are a couple of things about SEO that have been bugging me for a while, and from what I see these...

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search...

Grab This Widget