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Could new EU cookie laws hamper user experience?

Annie Wakefield
Digital Marketing Manager
15 June 2011

As of 26 May, 2011, all sites are required to comply with EU regulations designed to protect users privacy, which may in-effect hinder the on-site experience.

The new law required that sites ask users permission to place a cookie in their browser. A cookie is a small file of letters and numbers downloaded on to a device so a website can recognise a user upon return.

From now on, it will be necessary to tell people how you use cookies, and to give them the option to opt-out if suggested. The point is to ensure that users are consenting to actions undertaken by cookies, instead of blindly surfing the web unconscious of this tracking which is occurring.

What will it mean for my clients? Having to click “okay” on any site utilising cookies will definitely get annoying, perhaps have a negative effect on conversions and it will confuse users. I’d hope firefox developers come out with a plugin which gives sites permission without me as a user having to deal with a pop up.

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