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New feature alert! ‘Something Different’ in Google

Alex Christie

1 February 2011

One of our keen eyed execs spotted a new feature in the Google SERP’s this morning – “Something different”. The new feature only appears for some “concept” searches and suggests different concepts similar to the search query.

The feature doesn’t attempt to delve deeply into what you have searched for like the existing related searches feature. The Something Different aspect of the algorithm tries to show you exactly that: Something Different…

What may be a treasure trove for SEO’s the new feature promises to diversify search behaviour…

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