20 August 2010 | Tanya Goodin

Part 3 of 4 -Tamar Infographic series: driving Conversion

Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source that will interest and convince them.

The result of that conviction is a sale, a call to action, a reinforcement of brand quality, a desire to engage and even to evangelise.

Our Tamar’s third Infographic focuses on this complex conversion process from the point at which people make significant contact with a brand online – the website.

We could point to a hundred million websites that fail, with each click, to draw in, engage and convert those who arrive there. All we know is that every single one of our client sites has seen more traffic and more measurable conversions since they started work with us.

We’d love to know what you think and please do share all the Tamar Infographics if you think they’re useful. We’ll be posting the final Infographic in the series over the next few days so do check back and share your ideas.

Download the Tamar Conversion Infographic ( right-click and select ‘save as’ )

Tamar Conversion Infographic
Tanya Goodin

Tanya Goodin

Founder of Tamar